Europe Sets the Pace: The European Union’s landmark AI Act hit a new milestone as of August 2, with key provisions on governance standards, general-purpose AI and a sanctions regime coming into force cio.com. This is the Act’s biggest rollout since it took effect one year ago, aiming to categorize AI tools by risk levels and enforce transparency. Companies are scrambling to comply – and to influence the rules. Notably, Alphabet’s Google agreed to sign the EU’s voluntary AI Code of Practice meant to guide compliance, even as rival Meta refused over legal uncertainties reuters.com. Kent Walker, Google’s president of global affairs, said the company joined with hope the code will “promote … secure, first-rate AI tools” for Europeans, though he cautioned that deviations in copyright or trade-secret rules could “chill … model development” and harm Europe’s competitiveness reuters.com reuters.com. European tech experts, meanwhile, warn the regulatory race is still uphill. “The first year has shown that AI is advancing faster than the legislative capacity to regulate it,” observed Arnau Roca, managing partner at AI consultancy Overstand Intelligence, calling the EU law a necessary first step but noting how quickly new AI applications are testing ethical boundaries cio.com.