Starbucks Rebound? Q4 Sales Jump for First Time in 2 Years, Sending Stock Soaring
Starbucks’ surprisingly strong Q4 sales and its renewed focus on customers suggest its “Back to Starbucks” strategy is gaining traction abcnews.go.com ts2.tech. Still, higher costs (coffee-bean prices, tariffs on imports) cut into margins reuters.com. The company suspended guidance, with CFO Smith saying new forecasts will come at an investor event in January reuters.com. In the meantime, analysts note that if Starbucks can sustain this momentum – by winning back customers and controlling costs – the stock may have further room to run. As one UBS analyst put it, investors are watching for an inflection in sales trends next year ts2.tech.