T-Mobile sues Verizon back over “Better Deal” ads as false-ad fight escalates
T-Mobile filed a countersuit against Verizon in Manhattan federal court, accusing Verizon of “bait-and-switch” tactics in its “Better Deal” ad campaign. The move follows Verizon’s February lawsuit alleging T-Mobile exaggerated savings claims. T-Mobile shares rose 0.7% to $220.12, while Verizon stock was flat. Both companies are seeking to halt each other’s ads and triple damages under the Lanham Act.