Nike News 20 December 2025 - 12 January 2026

Nike shares fell 0.6% to $65.52 Monday afternoon, underperforming the broader market despite Jefferies reaffirming its buy rating and $110 price target ahead of the ICR conference. Nike’s latest quarter showed revenue up 1% to $12.4 billion, but net income dropped 32% and gross margin fell to 40.6% due to higher tariffs. Wholesale revenue rose, while direct and Converse sales declined.

Nike shares fell 2.5% to $63.70 Wednesday after Bloomberg reported the company sold its digital collectibles unit RTFKT. RBC cut its price target to $78, citing pressure from China, Converse, and U.S. tariffs. Nike confirmed RTFKT’s transition to a new owner in December. Investors await Nike’s next earnings report on March 19.

Nike shares rose 2.5% to $64.89 Monday after BTIG named it top large-cap consumer pick for 2026 with a $100 target. UBS maintained a Neutral rating and $62 target, citing a slower turnaround despite improving brand signals. Nike’s next quarterly report is expected March 19. The stock traded between $63.27 and $65.36 in the session.

Nike shares slipped 0.7% to $63.28 on the first trading day of 2026, underperforming rivals as gross margin fell 3 percentage points to 40.6% last quarter. CEO Elliott Hill bought 16,388 shares at $61.10 on Dec. 29, raising his direct stake to 241,587 shares. The stock traded between $62.58 and $64.18 with 22.3 million shares exchanged. Nike reports earnings next on March 19.

Nike shares rose 4.2% to $63.71 after a filing showed CEO Elliott Hill bought 16,388 shares for about $1 million. Chairman Emeritus Phil Knight received 4.5 million convertible shares in a distribution from an affiliated entity. Trading volume reached 35.5 million shares, with prices ranging from $61.96 to $64.19.

Nike shares climbed 4% in the last 2025 session after CEO Elliott Hill bought $1 million in stock, SEC filings show. Hill purchased 16,388 shares at an average $61.10 each, while director Tim Cook bought 50,000 shares at $58.97. Nike reported Q2 revenue up 1% to $12.4 billion, but gross margin dropped to 40.6% due to higher North America tariffs. Analyst price targets for 2026 range widely, from $35 to $115.

Nike shares closed up 4.1% at $63.71 after CEO Elliott Hill disclosed buying 16,388 shares at a weighted average of $61.10, according to an SEC filing. Hill’s purchase, valued at about $1 million, brought his direct holdings to 241,587 shares. The move came as Nike outperformed a falling market. Investors now await early-January U.S. data and Nike’s next earnings report on March 19.

Nike CEO Elliott Hill bought 16,388 shares for about $1 million, according to an SEC filing. Co-founder Philip Knight received 4.5 million convertible Class A shares in a private distribution. Nike shares were down slightly at $61.19 in premarket trading. Investors remain focused on margins and China sales.

Nike shares slipped 0.3% to $60.77 in New York after UBS reiterated its Neutral rating and $62 price target. The stock has been volatile since Nike reported a 17% drop in China sales and warned of further margin pressure from tariffs and discounting. UBS’s survey found improved product availability and brand perception, but analysts say recovery may take longer than investors expect.

Nike shares closed up 1.6% at $60.93 Friday after UBS reiterated a Neutral rating and $62 price target, citing slow but improving brand signals. The note follows Nike’s mid-December earnings, which showed margin pressure from tariffs and a 17% drop in China sales. Investors expect light trading ahead of year-end and await Fed minutes Tuesday. Nike stock remains down about 7% since December 18.

Nike shares closed at $60.93, up 1.5% after UBS reiterated a Neutral rating and $62 price target, citing survey data showing improved brand indicators. Nike’s gross margin fell to 40.6% last quarter, with diluted EPS at $0.53. CFO Matthew Friend said U.S. tariffs on Southeast Asian goods will cost $1.5 billion this year. Nike faces rising competition and ongoing pressure on profitability.

NEW YORK — As of 3:01 p.m. ET on Friday, Dec. 26, 2025, NIKE, Inc. (NYSE: NKE) shares are trading around $60.52, up about 0.9% on the day. Nike’s move is unfolding in a light, post-Christmas trading session with the major U.S. indexes hovering near record territory and showing limited conviction either way—typical of late-December tape, when liquidity can thin and single-stock catalysts matter more. Reuters What’s different for Nike this week: a rare, high-profile insider signal from Apple CEO Tim Cook, paired with fresh debate about whether CEO Elliott Hill’s turnaround plan is gaining traction—or simply getting more expensive.

NIKE, Inc. (NYSE: NKE) stock is getting a rare pre-Christmas pop. In the holiday-shortened session on December 24, 2025, Nike shares climbed to around $60, up roughly 5% on the day, after regulatory filings showed a notable vote of confidence from inside the boardroom: Apple CEO Tim Cook bought nearly $3 million worth of Nike shares on the open market. Reuters+1 That headline is doing what headlines do: moving price. But for investors trying to decide whether this is the start of a sturdier rebound—or just a one-day “Santa rally” sugar rush—the more important question is what this insider buying

Nike, Inc. (NYSE: NKE) stock is getting a rare kind of holiday-season lift: a high-profile insider purchase. In the holiday-shortened U.S. trading session on Wednesday, December 24, 2025, shares climbed roughly 4%–5% after filings showed Apple CEO Tim Cook—also Nike’s long-time board member and lead independent director—bought about $3 million worth of Nike shares on the open market. Reuters+1 The move arrives at a sensitive moment for investors. Nike shares had fallen sharply after the company’s latest quarterly results and guidance, as management works through a wide-ranging reset under CEO Elliott Hill. Cook’s purchase doesn’t erase the fundamentals overnight—but it