Nike News 20 December 2025 - 12 January 2026

Nike shares fell 0.6% to $65.52 Monday afternoon, underperforming the broader market despite Jefferies reaffirming its buy rating and $110 price target ahead of the ICR conference. Nike’s latest quarter showed revenue up 1% to $12.4 billion, but net income dropped 32% and gross margin fell to 40.6% due to higher tariffs. Wholesale revenue rose, while direct and Converse sales declined.

Nike shares fell 2.5% to $63.70 Wednesday after Bloomberg reported the company sold its digital collectibles unit RTFKT. RBC cut its price target to $78, citing pressure from China, Converse, and U.S. tariffs. Nike confirmed RTFKT’s transition to a new owner in December. Investors await Nike’s next earnings report on March 19.

Nike shares rose 2.5% to $64.89 Monday after BTIG named it top large-cap consumer pick for 2026 with a $100 target. UBS maintained a Neutral rating and $62 target, citing a slower turnaround despite improving brand signals. Nike’s next quarterly report is expected March 19. The stock traded between $63.27 and $65.36 in the session.

New York, Jan 2, 2026, 19:27 ET — After-hours Nike shares dipped 0.7% on Friday and were flat in after-hours trading — the electronic session after the 4 p.m. close — at $63.28. The stock traded between $62.58 and $64.18 in the session, with about 22.3 million shares changing hands. The move matters because Nike has been trying to convince investors that a brand and distribution reset can lift demand without dragging profitability lower. The stock’s 52-week range underscores how sensitive that debate has been, with shares having traded between $52.28 and $82.44. MarketWatch Nike’s latest quarterly filing showed why

NEW YORK, January 1, 2026, 19:55 ET — Market closed Nike shares ended the last U.S. trading session up 4.2% at $63.71, after a regulatory filing showed Chief Executive Elliott Hill bought about $1 million worth of stock. Insider buying — when executives use personal funds to buy shares — often draws attention because it can signal confidence at a moment when investors are debating whether a turnaround is taking hold. That matters now for Nike because the stock has been under pressure and year-end trading can exaggerate moves, with investors repositioning for the start of the new year. A

NEW YORK, January 1, 2026, 17:58 ET Nike shares rose 4% in the final session of 2025 after CEO Elliott Hill disclosed he bought about $1 million worth of stock, offering investors a fresh signal of confidence as the sportswear maker heads into 2026 under scrutiny for a turnaround. Reuters The timing matters. Nike enters the new year with investors looking for evidence that its reset can revive demand without further squeezing profitability, especially as costs and promotions remain a drag. Analysts’ 2026 outlooks also diverge. Bulls point to the scope for a rebound if Nike stabilizes margins and inventory, while

NEW YORK, January 1, 2026, 08:08 ET — Market closed Nike, Inc. shares rose 4.1% on Wednesday to close at $63.71 after Chief Executive Elliott Hill disclosed an open-market purchase of about $1 million in stock. Hill bought 16,388 Class B shares at a weighted-average $61.10 on Dec. 29, bringing his direct holdings to 241,587 shares, a Form 4 filing — the SEC’s required disclosure of insider trades — showed. The filing said the buy was executed in multiple transactions between $61.09 and $61.10. SEC Insider buying is closely watched because executives typically know their business best, and open-market purchases

NEW YORK, December 31, 2025, 04:30 ET — Premarket Nike shares were little changed in premarket trading on Wednesday after a regulatory filing showed Chief Executive Elliott Hill bought about $1 million of the sportswear maker’s stock. The shares were last down fractionally at $61.19. The insider buying matters because investors often read open-market purchases by executives as a sign of confidence, especially when a company is trying to stabilize results. For Nike, that confidence test is playing out against a backdrop of margin pressure and uneven demand across regions. It also lands on a thinly traded part of the

NEW YORK, December 29, 2025, 10:56 ET — Regular session Nike shares were down about 0.3% at $60.77 in morning New York trading on Monday after UBS reiterated a Neutral rating and kept a $62 price target, its estimate of where the stock could trade over the next 12 months. Investing.com+1 The note matters now because Nike’s stock has been volatile since its latest quarterly report, when the sportswear giant warned of continuing pressure on profitability and reported another sharp slide in China sales. Reuters UBS’s survey work is closely watched because it offers a near-term read on brand perception

NEW YORK, December 29, 2025, 03:49 ET — Market closed Nike (NKE) shares will be in focus when U.S. trading resumes later Monday after UBS reiterated a Neutral stance on the sportswear maker, pointing to improving brand indicators but a longer turnaround timeline. The stock last closed up 1.6% at $60.93 on Friday. TipRanks+1 The timing matters because Nike is still trying to steady investor confidence after its mid-December earnings report flagged margin pressure from tariffs and discounting, alongside another sharp fall in China sales. Reuters The note also lands in the final three trading sessions of 2025, when light

NEW YORK, December 28, 2025, 19:57 ET — Market closed Nike shares rose in the last U.S. session, extending a late-week lift after UBS pointed to improving consumer indicators for the sportswear maker. The stock last traded at $60.93, up about 1.5% from the prior close. StreetInsider.com The move matters because Nike is trying to steady sentiment after investors punished the stock following its latest quarterly report, when the company flagged ongoing pressure on profitability. Any fresh read on brand momentum has been moving quickly through trading desks into year-end. Securities and Exchange Commission+1 UBS’s Evidence Lab sportswear survey, published

NEW YORK — As of 3:01 p.m. ET on Friday, Dec. 26, 2025, NIKE, Inc. (NYSE: NKE) shares are trading around $60.52, up about 0.9% on the day. Nike’s move is unfolding in a light, post-Christmas trading session with the major U.S. indexes hovering near record territory and showing limited conviction either way—typical of late-December tape, when liquidity can thin and single-stock catalysts matter more. Reuters What’s different for Nike this week: a rare, high-profile insider signal from Apple CEO Tim Cook, paired with fresh debate about whether CEO Elliott Hill’s turnaround plan is gaining traction—or simply getting more expensive.

NIKE, Inc. (NYSE: NKE) stock is getting a rare pre-Christmas pop. In the holiday-shortened session on December 24, 2025, Nike shares climbed to around $60, up roughly 5% on the day, after regulatory filings showed a notable vote of confidence from inside the boardroom: Apple CEO Tim Cook bought nearly $3 million worth of Nike shares on the open market. Reuters+1 That headline is doing what headlines do: moving price. But for investors trying to decide whether this is the start of a sturdier rebound—or just a one-day “Santa rally” sugar rush—the more important question is what this insider buying

Nike, Inc. (NYSE: NKE) stock is getting a rare kind of holiday-season lift: a high-profile insider purchase. In the holiday-shortened U.S. trading session on Wednesday, December 24, 2025, shares climbed roughly 4%–5% after filings showed Apple CEO Tim Cook—also Nike’s long-time board member and lead independent director—bought about $3 million worth of Nike shares on the open market. Reuters+1 The move arrives at a sensitive moment for investors. Nike shares had fallen sharply after the company’s latest quarterly results and guidance, as management works through a wide-ranging reset under CEO Elliott Hill. Cook’s purchase doesn’t erase the fundamentals overnight—but it