Nike stock edges higher as UBS flags improving brand signals — what investors watch next
Nike shares closed at $60.93, up 1.5% after UBS reiterated a Neutral rating and $62 price target, citing survey data showing improved brand indicators. Nike’s gross margin fell to 40.6% last quarter, with diluted EPS at $0.53. CFO Matthew Friend said U.S. tariffs on Southeast Asian goods will cost $1.5 billion this year. Nike faces rising competition and ongoing pressure on profitability.