Nike stock edges higher as UBS flags improving brand signals — what investors watch next
NEW YORK, December 28, 2025, 19:57 ET — Market closed Nike shares rose in the last U.S. session, extending a late-week lift after UBS pointed to improving consumer indicators for the sportswear maker. The stock last traded at $60.93, up about 1.5% from the prior close. StreetInsider.com The move matters because Nike is trying to steady sentiment after investors punished the stock following its latest quarterly report, when the company flagged ongoing pressure on profitability. Any fresh read on brand momentum has been moving quickly through trading desks into year-end. Securities and Exchange Commission+1 UBS’s Evidence Lab sportswear survey, published