GEICO Launches March Madness Trey McKenney Docuseries as New York Judge Keeps $2.7 Million Fraud Suit Alive
GEICO is ramping up its March Madness campaign, rolling out a Paramount+ docuseries spotlighting Michigan freshman Trey McKenney. Almost in lockstep, a New York federal judge allowed most of GEICO’s $2.7 million no-fault billing racketeering and fraud case to proceed. The court decision and GEICO’s marketing blitz both arrived just as the NCAA tournament tipped off.