Hyatt Uses AI Search and New Amex Offer to Chase Direct Hotel Bookings
Hyatt is expanding its use of artificial intelligence to target travelers before they choose destinations, aiming to drive more direct bookings, CEO Mark Hoplamazian said in Berlin. The company is rolling out an AI tool for hotel managers to 250 properties by April and 1,000 by year-end. Select American Express cardholders received a targeted $75 offer on Hyatt stays booked directly. Hyatt reports higher daily rates and RevPAR.