Hyatt Uses AI Search and New Amex Offer to Chase Direct Hotel Bookings
Hyatt is doubling down on artificial intelligence, aiming to catch travelers before they even settle on where to go, CEO Mark Hoplamazian told industry peers in Berlin this week. The hotel chain is pushing to boost direct bookings on its own platforms. U.S. travel sites, meanwhile, have flagged a specific American Express promotion for certain Hyatt stays—another nudge intended to draw loyalty members to book straight with Hyatt.
