NYSE:IE 2 February 2026

April 6, 2026, 8:29 AM EDT. Goldman Sachs upgraded Netflix to buy from neutral, raising the price target to $120, indicating a potential 21.6% gain from Thursday's close. The price hike follows Netflix's subscription increases unveiled in March, its first since January 2025. Analyst Eric Sheridan highlighted Netflix's strategic focus on content acquisition, including live entertainment and gaming, alongside the potential for significant capital returns via share buybacks. Netflix halted buybacks to fund a Warner Bros. Discovery bid but plans to resume after abandoning the acquisition. The firm anticipates Netflix could repurchase 20-25% of its market cap over five years. Signs of subscriber growth and rising ad revenue suggest sustained revenue expansion, with disciplined spending supporting solid free cash flow conversion.