Urban Outfitters stock slides despite “record” holiday sales — what spooked URBN shares
New York, Jan 12, 2026, 16:09 EST — After-hours Urban Outfitters (URBN.O) shares dropped roughly 12% Monday following a 9% increase in holiday sales—proof that even solid results can disappoint when expectations are steep. The stock hit an intraday low of $70.27 before recovering slightly to $71.49. The holiday update matters because it offers investors an early glimpse at demand and pricing during the crucial selling period, ahead of the company’s quarterly profit report. It comes as traders weigh whether shoppers are trading down—and how that might squeeze margins at mall brands. The selloff extended across apparel and footwear stocks