NEW YORK, Jan 11, 2026, 20:16 EST — Market closed.
- Victoria’s Secret shares ended Friday up 4.9% at $65.90, marking their fourth consecutive rise.
- CPI is set for Tuesday, with retail sales and a Supreme Court rulings window landing Wednesday.
- Traders are keeping an eye on whether the rally will last through the next earnings report and into Valentine’s Day.
Victoria’s Secret & Co shares (VSCO.N) jumped 4.9% on Friday (Jan. 9), closing at $65.90. That marked their fourth consecutive gain and a roughly 24% rise since the first trading day of 2026. With U.S. markets closed until Monday, the key question is if investors return eager or decide to cash out.
Why it matters now: this week delivers key data likely to reshape investor views on the U.S. consumer. On Tuesday (Jan. 13), the Labor Department will release December’s consumer price index. Then on Wednesday (Jan. 14), the Census Bureau is scheduled to publish November retail sales figures.
These reports arrived while consumer confidence remains shaky. The preliminary University of Michigan survey revealed sentiment ticked up to 54.0 in January from 52.9 in December, though it’s still down almost 25% compared to a year ago. Survey director Joanne Hsu noted that households continue to worry about “kitchen table issues” such as high prices and weakening labor markets.
Victoria’s Secret has outperformed expectations, driven by a stronger earnings report than investors anticipated just months back. According to MarketBeat, the company’s early-December quarterly results surpassed estimates, and it forecasted fourth-quarter adjusted earnings per share (EPS) between $2.20 and $2.45. MarketBeat also projects the next earnings announcement on March 4. Currently, the stock trades at a trailing price-to-earnings ratio near 32, a standard measure of valuation.
Trade policy lingers as a key concern for retailers sourcing goods worldwide. The U.S. Supreme Court plans to hand down its next decisions on Jan. 14. Meanwhile, the fate of President Donald Trump’s broad global tariffs is still unresolved, Reuters reported.
In a separate Reuters interview, U.S. Treasury Secretary Scott Bessent said the Treasury has enough cash on hand to cover any tariff refunds if the court rules against the duties. He dismissed such repayments as a “corporate boondoggle.”
Victoria’s Secret’s action on Friday caught attention amid a mixed bag in apparel stocks. American Eagle Outfitters dropped roughly 3.4%, and Abercrombie & Fitch declined about 3.8%. Meanwhile, the SPDR S&P Retail ETF edged up around 0.3%, and the SPDR S&P 500 ETF climbed about 0.6%.
The stock’s rapid rise, however, tightens the margin for error. Any move toward bigger promotions, weaker demand signals from data, or rising sourcing costs could quickly squeeze margins and unsettle momentum plays.
A filing reveals the company’s fiscal year wraps up on the Saturday closest to Jan. 31, putting the holiday quarter in its final stretch. That keeps focus on inventory, pricing, and management’s outlook on demand as Valentine’s Day approaches—a crucial selling season for lingerie.
Coming up, a packed stretch: Tuesday’s CPI data, Wednesday’s retail sales numbers, and the court’s Jan. 14 ruling window. Victoria’s Secret is also set to release its next earnings report in early March.
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