Amazon stock: What to watch as analysts raise targets on Rufus AI and AWS
Amazon shares rose 0.4% to $227.33 in premarket trading Monday after Evercore ISI reiterated a $335 target and Jefferies raised its target to $300. Analysts cited growth potential from Amazon’s AI shopping assistant and AWS. The company reports earnings Jan. 29. Over 250 million customers used the Rufus assistant in 2025, Amazon said.