Stock Market 4 January 2026

July 2, 2026, 8:03 AM EDT. Nike (NYSE:NKE) stock rose 4.9% Wednesday to $43.06, as tariff-related benefits drove nearly 72% of Q4 EPS at $0.72. North America EBIT looked strong, up 91% at $2 billion, but strip out a $965 million tariff benefit and it's down about 1%. Revenue fell 1% to $10.97 billion. Nike Brand EBIT was little changed, again except for tariffs. Gross margin went up to 49.2%, with tariffs helping by 900 basis points. Volume stayed high, but Nike's own retail sales fell. CEO Elliott Hill pointed to "top-line headwinds," and the CFO said sell-through is still a problem. Regional results stayed mixed and Nike leaned harder on wholesale, as total company EBIT increased 13% but thanks to tariffs.