Asus hits pause on smartphones: no new Zenfone or ROG Phone models expected in 2026
Asus chairman Jonney Shih announced the company will halt the launch of new smartphone models, putting its Zenfone and ROG Phone lines in question. Speaking to Taiwan’s Inside, Shih said Asus “will no longer add new mobile phone models in the future” and plans to enter a phase of “indefinite observation,” though it will “continue to take care of the brand’s mobile phone users.” The company has already slowed down releases, with just two models planned for 2025—none of which are headed to the U.S., according to The Verge.