TSX:6952 14 July 2025 - 23 August 2025

The Casio G-SHOCK story began with a simple yet radical vision by Casio engineer Kikuo Ibe in the early 1980s: to create “a durable watch that would not break even if dropped” gshock.casio.com hodinkee.com. At the time, watches were seen as delicate instruments, so Ibe’s proposal was unconventional. He was inspired after accidentally dropping and shattering a precious mechanical watch – an incident that convinced him a truly shock-proof watch was needed hodinkee.com hodinkee.com. In 1981, Ibe formed “Project Team Tough” and embraced the “Triple 10” concept: the new watch should survive a 10-meter drop, have 10-bar water resistance, and 10-year battery life iflwatches.com hodinkee.com. After hundreds of prototypes and countless drop tests out of a third-floor bathroom window at Casio’s R&D center hodinkee.com, the breakthrough came when Ibe saw children playing with a bouncing rubber ball. This sparked the idea of a “floating module” – suspending the watch’s quartz timekeeping module inside a hollow, cushioned case hodinkee.com. Using a five-layer shock-absorbing structure, the team created a watch essentially floating inside a protective shell hodinkee.com. In April 1983, the first G-SHOCK, the DW-5000C, was released, featuring a rugged square design, digital display, 200m water resistance, and the ability to survive