NEW YORK, Dec 28, 2025, 21:31 ET — Market closed
- Coupang said it will issue 50,000-won vouchers to 33.7 million account holders after a major data leak.
- The package totals 1.69 trillion won ($1.18 billion), sharpening attention on costs and regulatory pressure.
- Coupang shares closed Friday up 6.5% at $24.27.
Coupang (CPNG) said it will roll out vouchers worth 1.69 trillion won ($1.18 billion) to South Korean users after a data leak, a move likely to keep the New York-listed e-commerce group’s shares in focus when U.S. trading resumes. Coupang shares closed Friday up 6.5% at $24.27.
The compensation package is large enough to raise questions about near-term costs, even though vouchers are not the same as a cash payout. It also lands as lawmakers and regulators in South Korea press the company over data protection.
The announcement adds to a fast-moving political fallout around one of South Korea’s most widely used online platforms. Investors are watching whether the incident dents consumer trust in Coupang’s home market and triggers higher compliance spending.
Coupang said 33.7 million account holders will receive vouchers worth 50,000 won each that can be used across the company’s services. The company announced the plan on Monday in Seoul.
Founder and chairman Bom Kim apologised a day earlier, saying he “sincerely apologises” for the breach in a statement posted on the company’s website. He also pledged investments and reforms to prevent future leaks, Reuters reported. Reuters
The voucher plan followed Kim’s pledge to expedite compensation measures. Coupang said Kim will not attend parliamentary hearings scheduled for Tuesday and Wednesday, citing prior commitments.
Kim said the company, working with the government, confirmed that data from 3,000 of Coupang’s 33 million customers had been saved by a suspect on a personal computer but was not transferred or sold to any third party. The breach was first revealed in November, Reuters reported.
He said Coupang worked closely with the South Korean government’s investigation while maintaining confidentiality. Reuters reported the comment followed a complaint by the government that the firm had unilaterally disclosed information about the suspect being a former employee.
In Friday’s session, the stock traded between $23.89 and $25.34, with about 30.3 million shares changing hands, market data showed.
For traders, the immediate questions are how quickly customers redeem the vouchers and whether the incident drives incremental security and compliance costs. Any fresh escalation in regulatory scrutiny could keep volatility elevated.
Before the next session, investors will be looking for early indications of whether the compensation plan is seen as a reputational reset or as a sign the fallout is still expanding. U.S. markets reopen on Monday.
Developments out of Seoul could also move the stock, with parliamentary hearings scheduled for Tuesday and Wednesday. Any official findings or penalties would reshape assumptions around litigation and operating costs.
Coupang has not confirmed its next earnings date. MarketBeat estimates the company will report after the close on Feb. 24, 2026, based on past reporting schedules.
On the chart, traders are likely to watch the $25.34 area near Friday’s high as a near-term upside test, with support around $23.89 near the session low. A decisive break in either direction could draw momentum flows when liquidity returns.
