NEW YORK, July 20, 2026, 5:12 p.m. EDT
- The main trading session on the NYSE had concluded. After-hours trading continued until 8 p.m. EDT.
- e.l.f. finished the session at $79.65, gaining 8.1%, with 3.19 million shares traded.
- Updated analyst price targets were set between $80 and $97.
Shares of e.l.f. Beauty jumped on Monday, following several target hikes last week. Canaccord Genuity Group Inc. (TSE:CF) increased its price target to $97 from $90.
The surge fully offset the previous week’s 4.0% drop. Shares finished 3.8% higher than their close on July 10.
That swiftly shifted the valuation. Monday’s closing price represents 24.2 times the midpoint of management’s projected adjusted EPS for fiscal 2027.
Canaccord analyst Susan Anderson reported that haircare products had a “strong start.” She and her team referenced their observations in stores, online, and across social media. TipRanks
On July 5, e.l.f. Hair became available at all Target Corporation NYSE:TGT locations across the U.S. The line includes six products, each selling for $10 or less.
A previous small-scale release sold out in less than 48 hours, with approximately 65% of buyers being first-time customers, according to Vogue.
This is significant. Haircare may attract more customers, beyond just expanding shelf presence.
The newest targets highlight the significant gap between the bull and neutral scenarios:
| Brokerage | Date | Rating | Target | Upside from $79.65 |
|---|---|---|---|---|
| Canaccord Genuity Group Inc. (TSE:CF) | July 17 | Buy | $97 | 21.8% |
| JPMorgan Chase & Co. NYSE:JPM | July 16 | Overweight | $94 | 18.0% |
| Raymond James Financial Inc. NYSE:RJF | July 14 | Strong buy | $87 | 9.2% |
| UBS Group AG NYSE:UBS | July 16 | Neutral | $80 | 0.4% |
The ratings were disclosed from July 14 through July 17. Implied returns are based on Monday’s closing price.
The UBS target stands just 35 cents higher than Monday’s closing price. Canaccord’s target still points to a potential gain of $17.35.
Monday’s increase outperformed other notable beauty stocks. Coty Inc. (NYSE:COTY) climbed 3.6%, as The Estée Lauder Companies Inc. NYSE:EL increased by 1.8%. Ulta Beauty Inc. NASDAQ:ULTA advanced 1.8%, while the SPDR S&P 500 ETF Trust NYSEARCA:SPY fell 0.2%.
Management reports robust sales results. Revenue for fiscal 2026 climbed by 25% to reach $1.636 billion. Sales in the fourth quarter rose 35%, totaling $449.3 million.
Profit growth faced some challenges. Adjusted EBITDA for the fourth quarter declined 28% to $58.8 million. The fiscal 2027 outlook projects sales growth of 12% to 14%.
Management projected adjusted EPS between $3.27 and $3.32. Canaccord’s $97 price target represents 29.4 times the midpoint of that range. However, its report applies a 26 times multiple to the company’s second-year projection.
Risks persist. As of March 31, total debt stood at $841.7 million, while cash totaled $289.7 million. The haircare segment needs to drive growth without triggering an additional spike in marketing and distribution expenses.
The company did not provide any scheduled investor event as of Monday. A preliminary estimate from the market calendar suggests earnings may be released on August 5, although e.l.f. has yet to verify that timing.
This shifts attention in the week ahead to retail monitoring and updates on earnings dates. Additional gains will require proof that the haircare segment can drive estimates higher, rather than just affecting the multiple.
