Burbank, California, May 6, 2026, 15:05 PDT
Shares of Entravision Communications Corp. surged almost 100% Wednesday, after the media and ad tech firm swung to a first-quarter profit and posted a 114% revenue gain, thanks mostly to its Advertising Technology & Services arm. EVC last traded at $7.69—about 94% higher than its previous close, according to market data.
This shift is significant: Entravision’s credibility is on the line after losing Meta’s authorized sales partner program this year—a partnership that brought in $586.4 million out of $1.11 billion in revenue last year. Now, the latest quarter has forced investors to focus on what Entravision can do with its ad-tech platform, moving discussion away from its traditional broadcast arm.
Revenue jumped to $196.97 million for the quarter ended March 31, up from $91.85 million a year ago. Net income swung to $12.36 million, or 13 cents per share, after posting a $47.97 million loss, or 53 cents per share, in the same period last year. Operating income came in at $20.69 million, flipping from an operating loss of $52.77 million.
ATS, the Advertising Technology & Services division, pulled in $154.55 million in revenue, a 204% surge. It’s a programmatic ad operation—digital ads bought automatically—serving advertisers and mobile app developers. CEO Michael Christenson credited the segment’s momentum to a larger pool of monthly active advertisers and better revenue per user, saying growth came from “investments in the AI capabilities” of the platform and “expanded sales capacity.” Business Wire
Chief Financial Officer and Chief Operating Officer Mark Boelke told investors on the earnings call that ATS costs climbed, pointing to higher spending on cloud computing, sales commissions, and personnel. Still, revenue outpaced those expenses. Management flagged that the unit was “beginning to see operating leverage”—meaning a greater share of revenue is reaching the bottom line. The Motley Fool
The broadcast division turned in a messier performance. Media revenue climbed 4% to $42.4 million, lifted by digital ad gains and retransmission consent fees from cable and satellite providers. Still, operating losses deepened—$5.2 million, up from $2.6 million last year. National ad revenue, if you strip out political, tumbled 18%.
One thing to keep in mind: last year’s results were dragged down by a $23.7 million impairment tied to broadcast licenses and fixed assets, plus another $25.2 million loss from walking away from a previous Santa Monica lease. That base effect exaggerates the year-on-year improvement.
Even so, cash flow showed a turnaround. Entravision posted $21.8 million in operating cash flow for the quarter, reversing a $15.2 million cash outflow from the same period last year. The company also reaffirmed it’s looking at positive operating cash flow for all of 2026.
As of the end of March, the company was sitting on $71.1 million in cash, cash equivalents and marketable securities, with $162.2 million in long-term debt and current maturities on the books. It made a scheduled $5 million payment on its debt, and the board cleared a quarterly dividend of 5 cents per share—set for payout June 30 to shareholders who are on record as of June 16. CEO Christenson reiterated that Entravision is still focused on “reducing our debt.”
The risks stack up. Entravision flagged headwinds for traditional broadcast—streaming, social, shifting viewer habits all eating in. Radio? Still sliding. Its affiliation deals with Univision and UniMás, tied to TelevisaUnivision, are locked in only until Dec. 31, 2026. Floating-rate debt also hangs over earnings, sensitive to rate swings.
The surge hands a small-cap player a ticket into the broader ad-tech conversation. Entravision, at roughly $741 million in market cap based on the latest quote, stands far behind AppLovin’s $160 billion and The Trade Desk’s $11.8 billion, both giants with deeper ties to digital ad buying.
Entravision holds a portfolio of 47 TV stations and 44 radio outlets, the bulk of them clustered in 13 out of the 20 most heavily Latino-populated U.S. markets. Its advertising tech segment operates via Smadex, a demand-side platform, plus Adwake, a performance-focused marketing shop.
