London, May 26, 2026, 15:00 (BST)
Fidelity International named Elisa Prezzavento as director of ETF product strategy and development, bringing on a former State Street product exec as the firm builds out its active ETF push in Europe and Asia-Pacific. Fidelity said Prezzavento’s London job covers product strategy, new active ETF concepts, and targeting client demand.
Active ETFs are still pulling in money in Europe, even though they start from a low level. Latest figures from Morningstar show Europe-domiciled active ETF assets hit 85.6 billion euros as of March 31, up from 78.8 billion euros at the end of 2025. That’s just 3.1% of all European ETF assets.
Fidelity’s latest hire shows the firm is still focused on growing its product lineup. The firm says it ranks as Europe’s second-biggest active ETF provider, with $11.3 billion in active ETF assets under management. Fidelity runs 25 ETFs, spanning active equity, fixed income, and differentiated index strategies. Total ETF assets stand at $15.8 billion.
Prezzavento comes to the firm from State Street Investment Management, where she led EMEA fixed-income product innovation in her latest role. She has also worked in senior ETF product development and strategy jobs in EMEA and Asia-Pacific, and was with ICE Data Indices for almost 14 years.
Fidelity International is expanding its ETF unit as it brings in new product strategy talent in Europe, according to Neil Davies, head of ETF product and capital markets for Europe and Asia-Pacific. Davies said the ETF market is “evolving at pace” and investors are looking for more active, targeted ways in. He called Prezzavento’s arrival a boost, noting her “deep ETF product expertise” as the team looks to broaden its lineup. ETF Express
Fidelity has been expanding its ETF shelf. The company in January rolled out two active corporate bond ETFs aimed at European investors, with products focused on U.S. and euro investment-grade corporate bond markets. They are part of Fidelity’s Research Enhanced ETF range.
Active ETF players in Europe are shifting rank. Citing Morningstar, Funds Europe said JPMorgan Asset Management is still out front, Fidelity is second, and BlackRock’s iShares moved ahead of Pimco for third. The first quarter saw 36 new active ETFs start trading in Europe, with none shutting down.
Natalia Wolfstetter, senior principal for manager research at Morningstar, said Europe’s active ETF market is still much smaller than the U.S., but she said it’s changing fast. She noted some newer equity ETFs are coming to market with systematic, rules-based models that rely less on managers making daily decisions.
The risk is that a larger product team alone isn’t enough to drive flows. Active ETFs still have to show they can deliver on performance, price and liquidity compared with low-cost passive funds. Bigger competitors and newcomers are also launching products into the same growth space.
