NEW YORK, January 4, 2026, 05:34 ET — Market closed
- Ford shares ended Friday up 1.68% at $13.34, outperforming several auto peers in the first session of 2026.
- The stock finished about 4.65% below its 52-week high, with trading volume well under its recent average.
- Attention shifts to January’s U.S. data calendar and Ford’s next earnings timing.
Ford Motor Co (NYSE: F) shares rose 1.68% to close at $13.34 on Friday, snapping a four-day losing streak in the first U.S. trading session of 2026. The stock ended about 4.65% below its 52-week high of $13.99, while volume of 46.3 million shares was well below its 50-day average, MarketWatch data showed. 1
The move matters because it puts Ford back near recent highs just as investors reset positions for the new year and reassess how quickly demand and pricing can hold up in a high-rate auto market.
Automakers tend to trade with shifting expectations for interest rates because most U.S. vehicle purchases are financed. When borrowing costs move, affordability and showroom traffic can move with them.
U.S. stocks started 2026 by breaking a short losing streak, with the Dow and S&P 500 ending higher as chipmakers rallied. Joe Mazzola, head of trading & derivatives strategist at Charles Schwab, described a “buy the dip, sell the rip” mentality — a short-term approach of buying pullbacks and selling rallies — as investors stay sensitive to valuations. 2
For Ford, that backdrop can amplify day-to-day swings even when there is little company-specific news, especially in early January when liquidity can be thinner and positioning can dominate.
Investors have also been weighing how the U.S. auto industry adjusts to a slower-growth electric-vehicle market. In mid-December, Ford said it would take a $19.5 billion EV-related writedown tied to a reset of its electric-vehicle business, underscoring the pressure legacy carmakers face as demand cools and policy support shifts. 3
Against that backdrop, traders continue to watch whether Ford can sustain momentum without heavier incentives, and whether the company can protect margins in its core gas-powered and commercial lines while it reins in EV losses.
Rates remain a key variable. Lower interest rates can reduce monthly payments for buyers and support demand, but the pace of any easing will depend on incoming inflation and labor-market data.
Trade policy is another swing factor for the auto sector. Changes to tariffs can ripple through parts costs and supply chains, and can also reshape pricing power across the industry.
Before the next session, markets will focus on a heavy U.S. data slate: the monthly jobs report due January 9 and the consumer price index report due January 13, Reuters reported. Investors are also watching the Federal Reserve’s policy path — with Fed funds futures implying little chance of a cut at the late-January meeting and roughly a 50% chance of a quarter-point cut in March — as well as pending policy decisions on tariffs and the next Fed chair. 4
Ford’s next major company catalyst is its fourth-quarter earnings update. Market calendars such as Yahoo Finance list Ford’s next report for February 10, 2026, at 4 p.m. EST, though timing can change and the company had not confirmed a date in that calendar entry. 5
