NEW YORK, January 3, 2026, 18:13 ET — Market closed
Ford stock ended up 1.7% at $13.34 on Friday, snapping a four-session slide on the first trading day of 2026. The stock outperformed General Motors, which edged lower, and is still below a recent 52-week high of $13.99 set on Dec. 16. Ford traded between $13.06 and $13.39 and logged about 46 million shares in volume, below its 50-day average. 1
That matters now because automakers often move with shifts in rate expectations, which can quickly change what buyers pay each month on loans and leases. With markets closed for the weekend, traders’ next chance to reposition comes with a fresh batch of U.S. labor-market data and Fed commentary in the week ahead.
Ford also heads into the first full week of 2026 with investors still focused reminders that the sector is navigating uneven demand for battery-electric vehicles and a policy-heavy backdrop. For the stock, the next major test is whether macro-driven strength can hold until the company updates investors on results and guidance.
Wall Street started the year higher on Friday, with the Dow and S&P 500 snapping a four-day losing streak. Joe Mazzola, head of trading & derivatives strategy at Charles Schwab, said the market showed a “buy the dip, sell the rip” mentality — buying when prices fall and selling into rallies. 2
Rate expectations stayed in focus into Saturday after Federal Reserve Bank of Philadelphia President Anna Paulson said further cuts may be “some way off” as policymakers assess the economy after easing last year. The Fed’s policy rate is currently in a 3.5% to 3.75% range, a key reference point for consumer borrowing costs. 3
Ford-specific news flow was thin heading into the weekend, leaving the stock largely tethered to broader risk appetite and the rates outlook. Tesla’s drop on Friday after it said annual sales fell for a second year added to the crosscurrents for the auto space. 2
In mid-December, Ford said it would take a $19.5 billion writedown and cancel several electric-vehicle models as it reset its EV plans and leaned harder into hybrids and extended-range models. The move has kept attention on how quickly Ford can stabilize EV losses while defending margins in its core gasoline lineup. 4
Analyst actions have been sporadic, but Evercore ISI lifted its price target on Ford to $14 in late December while keeping an “In Line” rating, Nasdaq reported. 5
Before next session, investors will key off the U.S. Employment Situation report for December, scheduled for 8:30 a.m. ET on Jan. 9, a calendar entry that often swings rate-cut expectations. 6
The Federal Reserve’s next policy meeting is set for Jan. 27–28, with a press conference on Jan. 28, according to the central bank’s schedule. Any shift in the expected path for rates tends to ripple through consumer-facing cyclicals such as autos. 7
Ford is slated to report fourth-quarter results on Feb. 10 after the close of regular trading, according to Yahoo Finance’s earnings calendar. Investors will be watching for 2026 guidance, cash-flow expectations and any read-through on pricing and incentives early in the year. 8
On the chart, the $14 area remains a clear reference point after the mid-December peak, while Friday’s low near $13.06 is the first nearby support level. A slip back through that zone would put the late-December lows back on traders’ screens.
For now, Ford shares are starting the year in the middle of a macro tug-of-war: hopes for easier financial conditions later in 2026 versus the risk that rates stay higher for longer. Monday’s reopen will show whether Friday’s rebound was a one-day move or the start of a broader bid for cyclicals.
