Boulder, Colorado, May 4, 2026, 14:57 MDT
- Gloo has wrapped up its acquisition of EnterpriseMarketdesk, bringing Workday consulting, implementation, and support services into its offerings for nonprofit clients and the mid-market.
- Gloo’s push to become a broader AI-powered services platform puts the deal in the spotlight, as the company works to scale a fast-growing business that hasn’t yet turned a profit.
- The company left cash details under wraps, though an earlier filing revealed that stock issuance is included in the deal.
Gloo announced Monday it has wrapped up its purchase of EnterpriseMarketdesk, a Workday services partner serving nonprofits and mid-market firms. The Boulder company now expands further into enterprise software support for faith-based and mission-driven organizations.
With this deal, Gloo is picking up more direct capabilities tied to Workday, the software provider relied on by businesses and nonprofits for everything from HR to finance and other back-office functions. The move is significant: Gloo’s pitch to investors hinges on expanding beyond its base in church and ministry platforms, aiming for a bigger play in managed tech services, AI solutions, and steady, enterprise-level contracts.
Gloo slipped roughly 1.1% to $6.97 in afternoon trading, having started the day at $7.21. Shares remain underwater from the $8 IPO price set in November, when the company listed 9.1 million Class A shares on Nasdaq with the ticker GLOO.
Gloo says EnterpriseMarketdesk, known as EMD, handles Workday deployments, application management, and staff augmentation. That last piece—staff augmentation—means bringing in outside technical experts for specific roles or projects. EMD will stick with its current clients, while now gaining extra tools and reach from Gloo’s platform and services network.
“Workday has become an increasingly important ERP system” for Gloo’s market, Chief Executive Scott Beck said. He also noted that EMD adds “deep Workday expertise to Gloo 360.” ERP—enterprise resource planning—means software that connects core business functions in a single system. citybiz
EMD’s managing partner Alan Corbeil pointed to the firm’s emphasis on “consistency and long-term value” in a Workday segment he described as underserved. Corbeil said that by joining Gloo, EMD gets a larger platform and a wider range of tools for clients focused on efficiency. Gloo
The deal first broke on April 14. According to an 8-K filed with the U.S. Securities and Exchange Commission, Gloo’s subsidiary is set to acquire nearly all EMD’s assets, take on some liabilities, and pay partly in Class A shares. The SEC filing, using a $7 VWAP, estimated around 1.46 million shares would change hands at closing, though the precise number hasn’t been finalized yet.
Gloo’s growth has leaned heavily on acquisitions. The company reported a jump in fourth-quarter revenue to $33.6 million, up from $6.5 million the prior year, in its April 14 update. For fiscal 2025, revenue came in at $94.7 million. Gloo lifted its outlook for fiscal 2026 revenue to $190 million and reiterated it’s targeting adjusted EBITDA profitability in that year’s fourth quarter. Adjusted EBITDA—favored by many firms as a clearer profit metric—excludes interest, taxes, depreciation, amortization and a handful of other charges.
The caveat isn’t minor. Gloo posted a $158.7 million net loss for fiscal 2025, with adjusted EBITDA coming in negative $18.6 million for the fourth quarter. The EMD acquisition brings more services revenue and bolsters Workday expertise, yet it also piles on integration challenges, potential customer attrition, and the risk of dilution from equity issued to help pay for the deal.
Last month, Benchmark’s Daniel Kurnos pointed out that Gloo brings together software, services, and AI in a sector that’s largely overlooked. He argued the “convergence of software and labour” reinforced Gloo’s footing. Still, his report flagged worries about cash burn, with analysts not projecting profitability this year. Investing.com
Competition is alive and well. According to Workday, its roster of services partners spans major global systems integrators and regional players alike—companies that handle product rollout and onboarding. Big consulting names like Deloitte and Accenture promote their own Workday practices, too. Gloo, for its part, is wagering there’s still a lane for a more focused outfit—one that zeros in on nonprofits, churches, and similar mission-centered groups.
Gloo, established back in 2013, works with over 140,000 leaders spanning faith groups, ministries, and nonprofits, company documents show. The bigger question now: Can EMD turn Workday projects into stickier infrastructure and AI services contracts, instead of just adding yet another acquisition as losses stack up?
