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Intuit (INTU) stock slips after SEC filing shows co‑founder Scott Cook sold about $50 million in shares
1 January 2026
2 mins read

Intuit (INTU) stock slips after SEC filing shows co‑founder Scott Cook sold about $50 million in shares

NEW YORK, January 1, 2026, 16:15 ET — Market closed

  • Intuit shares last closed down about 1.1% at $662.42; U.S. markets are shut for New Year’s Day. MarketWatch+1
  • A Form 4 filing showed director and co-founder Scott Cook sold 75,000 Intuit shares under a pre-arranged trading plan. Intuit Inc.
  • Focus turns to tax-season demand signals, upcoming U.S. data next week, and Intuit’s next earnings timing later in February. Institute for Supply Management+2Bureau of…

Intuit Inc. shares ended the final trading session of 2025 lower, as a regulatory filing showed director and co-founder Scott Cook sold about $50 million worth of stock under a pre-arranged plan. Intuit Inc.+1

U.S. stock markets are closed on Thursday for New Year’s Day, leaving investors to take cues from Wednesday’s close and fresh filings. Nasdaq

The disclosure matters now because money managers typically reset positions at the turn of the year, and Intuit is heading into the heart of U.S. tax season, when demand for TurboTax can move expectations quickly. Reuters

Insider transactions also attract attention after a pullback: Intuit finished Wednesday about 18.6% below its 52-week high set in late July, according to market data. MarketWatch

Intuit last closed at $662.42, down about 1.1% on Wednesday, on a session when the broader market fell as well. The S&P 500 lost 0.74% and the Dow fell 0.63%, MarketWatch data showed. MarketWatch

A Form 4 filing — a U.S. disclosure insiders use to report stock trades — showed Cook sold 75,000 shares on Dec. 30 at weighted average prices ranging from about $669 to $674. Based on the prices listed in the filing, the transactions totaled about $50.4 million. Intuit Inc.

The filing said the sales were executed through a family trust under a Rule 10b5-1 plan adopted on Sept. 3. Such plans are set up in advance to schedule trades and reduce the appearance of trading on non-public information. Intuit Inc.

After the reported sales, Cook beneficially owned about 5.67 million shares indirectly through the trust, the filing showed. Intuit Inc.

Intuit sells tax-preparation software TurboTax, personal-finance and credit products through Credit Karma, and small-business accounting tools including QuickBooks. Reuters

Investors’ next fundamental read is likely to come with Intuit’s results for the quarter ending Jan. 31. In its last update, the company forecast second-quarter revenue growth of about 14% to 15% and reiterated its full-year outlook, with finance chief Sandeep Aujla saying the company was “confident” in delivering double-digit revenue growth. Reuters+1

On the chart, Intuit is hovering near its 50-day moving average around $661, while sitting below the 200-day moving average near $682, according to Barchart calculations — levels traders often treat as near-term support or resistance. Barchart.com

Before the next session, markets reopen on Friday, Jan. 2 after the holiday closure. Traders will also watch early-January U.S. data that can swing rate expectations and high-multiple software stocks, including the ISM manufacturing report due Monday, Jan. 5. Nasdaq+1

The U.S. employment report for December 2025 is scheduled for Friday, Jan. 9, according to the Bureau of Labor Statistics, another potential catalyst for Treasury yields and growth-stock sentiment. Bureau of Labor Statistics

For Intuit specifically, market calendars currently peg the next earnings release around late February, with some estimating Feb. 24, though the company has not announced a date. Investors will be looking for tax-season trends, small-business customer retention, and any update on margin targets. Zacks+1

Stock Market Today

  • Avon Technologies Valued at £21.53 Amid Sector Deal Activity and New Orders
    April 9, 2026, 10:07 PM EDT. Avon Technologies (LSE:AVON) maintains a fair value target of £21.53, despite limited direct analyst coverage. Recent deal activity in related sectors, such as the Mission Produce and Calavo transaction described as "strategically sound" by Lake Street and "highly positive" by Roth Capital, influences investor perception of Avon's valuation. The company secured a US$12.7 million order for MILCF50 CBRN filters, supporting its Fiscal 2026 outlook. Avon plans to declare a final dividend of 17 US cents per share. Market watchers note the lack of direct valuations for Avon presents challenges in benchmarking, urging cautious interpretation of sector comparables. Investors are encouraged to monitor evolving execution and deal narratives impacting Avon's stock trajectory.

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