NEW YORK, June 28, 2026, 13:02 (EDT)
- Netflix, Inc. NASDAQ:NFLX added 4.10% on Friday to finish at $73.81, trimming some of its losses for the week but still down about 4.6%. The Nasdaq Composite (INDEXNASDAQ:.IXIC) slid 4.7% for the week.
- Roughly 300.6 million Netflix shares changed hands in the last five U.S. sessions, far higher than its 65-day average daily volume.
- Netflix is set to report Q2 earnings on July 16. Analysts see EPS at $0.79.
U.S. stock markets were closed in New York on Sunday. The Nasdaq’s main session is open Monday to Friday from 9:30 a.m. to 4:00 p.m. ET. For 2026, the exchange will shut on Friday, July 3 for Independence Day observed.
Netflix posted a strong rebound at the close, but volume was the key move. Shares rose 4.10% Friday to $73.81, coming back from a 52-week low of $70.86 hit Thursday. Still, Netflix dropped around 4.6% for the week, after closing last week at $77.38.
Netflix tracked the Nasdaq Composite, which dropped 4.7% this week. The S&P 500 (INDEXSP:.INX) lost 2.05%, according to Reuters.
Netflix traded about 300.6 million shares this week, averaging 60.1 million a day from Monday to Friday, well above its 65-day average of 41.1 million, according to WSJ data. The five-day volume was much heavier than the price action shows.
That’s important—a big-volume jump this close to a new low is tough for fund managers to write off as just a light Friday trade. $70.86 goes back in play when trading picks up Monday, with the shares still down around 45% from the 52-week high.
Short interest was 101.03 million shares, or 2.41% of float, as of June 15, WSJ data showed. That level didn’t signal a big short squeeze.
Netflix stock jumped Friday after a June 26 StockStory report pointed to gains in the morning session. The move followed news that Netflix launched an AI-driven ad partnership with Omnicom Media Group, part of Omnicom Group Inc. NYSE:OMC. The Omnicom statement said the deal brings Acxiom audience data together with Netflix ad tech and gives U.S. clients access to first-party measurement.
Jon Whitticom, VP of ads product at Netflix, said the two companies can put out ads “as compelling as the titles they surround.” Omnicom Media chief product officer Megan Pagliuca said “relevance drives engagement” for premium streaming. PR Newswire
Bulls are still out there. Wolfe Research’s Peter Supino is sticking with his outperform rating on Netflix and kept his $107 target, Investor’s Business Daily said. “A further growth slowdown looks priced in at $72,” Supino told the outlet. “Investors don’t need a lot to go right for NFLX to be attractive.” Investor’s Business Daily
No company events are set for Netflix this week, so action likely follows rates and the tech sector. Reuters reports June payroll numbers arrive Thursday. U.S. markets close Friday for the holiday. Netflix says it will release Q2 earnings and outlook July 16 just after 1:00 p.m. Pacific.
Netflix is forecast to post earnings of $0.79 a share for the second quarter, a 9.7% rise from $0.72 in the same period last year, analysts told Barchart.
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