Procter & Gamble (PG) Stock on December 10, 2025: Price, Latest News, Analyst Targets and 2026

Procter & Gamble Company (The) (NYSE: PG) — the consumer‑staples giant behind Tide, Pampers, Gillette and dozens of household brands — is trading near two‑year lows even as its earnings and dividend remain solid. As of midday U.S. trading on December 10, 2025, PG shares are hovering around $140–$141, giving the company a market value of roughly $329 billion, a trailing P/E of about 20.5, and a dividend yield near 3%. ^[1]

At the same time, the stock is down roughly 17% year‑to‑date and almost 17% over the past 12 months, reflecting concerns about a cautious consumer, tariffs and slowing growth, even as cash generation and return on capital remain strong. ^[2]

This article pulls together all the key news, forecasts and analyses as of December 10, 2025 to help investors understand what is happening with Procter & Gamble stock and what could drive returns into 2026–2028.

Where Procter & Gamble Stock Stands Today

Midday on December 10, 2025, stock‑data services show the following snapshot for PG: ^[3]

Share price: about $140.6–$140.8
Day’s range: roughly $139.5 – $141.3
52‑week range:$138.14 – $179.99 (shares are trading very close to the low)
Market capitalization: about $329 billion
Trailing EPS (ttm): ~$6.85
Trailing P/E: ~20.5×
Forward P/E: ~19.8×
Dividend: roughly $4.23 per share annually, implying a ~3% yield at current prices

According to recent commentary on Yahoo Finance, PG’s share price decline stands at about ‑16.65% year‑to‑date, underscoring how defensive consumer‑staples names have not been immune to the 2025 rotation away from “low‑growth, higher multiple” stocks. ^[4]

Simply Wall St notes that PG delivered +15.4% total return over the last five years, but ‑16.9% over the past year, and short‑term returns over the past month and week have also been negative. ^[5]

What Is Driving the Recent Slide in PG Shares?

1. A more cautious consumer and “tougher” U.S. backdrop

At the Morgan Stanley Global Consumer & Retail Conference on December 2, CFO Andre Schulten described the U.S. consumer environment as unusually volatile and said Procter & Gamble is seeing a “nervous and cautious” shopper. ^[6]

Key points from his comments: ^[7]

The U.S. market has become “more volatile” than in recent memory.
P&G saw sales in October down significantly in both volume and value, and did not expect November to look materially better.
Tariffs, a government shutdown and delayed SNAP (food‑assistance) benefits have all weighed on demand.

Following these remarks, PG stock briefly fell to its lowest level in two years, highlighting how sensitive investors are to any signs of consumer strain in core categories like laundry, cleaning and baby care. ^[8]

2. Short‑term underperformance and new 52‑week lows

Recent coverage from Zacks notes that PG shares have dropped around 11–12% in the last three months, dragging the stock to new 52‑week lows amid softer demand, flat unit volumes and heavier promotions. ^[9]

Simply Wall St’s analysis also frames 2025 as a “share‑price slide” year:

1‑week return: about ‑6.2%
1‑month return: about ‑5.9%
1‑year return: about ‑16.9% ^[10]

Investors appear to be re‑rating the stock from a premium “safety” multiple toward something closer to the sector average, even as earnings and dividends continue to grow modestly.

Fresh News on December 10, 2025

Several pieces of new information dated December 10, 2025 are relevant to Procter & Gamble shareholders:

1. Institutional investors are quietly adding PG

MarketBeat highlights two separate institutional 13F filings released today: ^[11]

Intact Investment Management Inc.
- Increased its stake in PG by 14.7%, to 83,600 shares, valued around $13.3 million in the latest quarter.
- The article notes that overall institutional ownership in PG is roughly 66% of the float.
NewEdge Advisors LLC
- Raised its position by 2.6% to 290,025 shares, worth about $46.2 million.
- The same report reiterates that PG recently beat quarterly expectations with Q1 FY26 EPS of $1.99 vs. $1.90 expected and revenue of $22.39 billion. It also cites the annualized dividend of $4.23 and a payout ratio around 62%.

These filings suggest that while retail sentiment may be shaky, professional money managers continue to treat PG as a core defensive holding.

2. P&G Studios experiments with “microsoap” vertical video content

A GlobeNewswire press release carried by Business Insider today announced that Native (a P&G personal‑care brand), P&G Studios and dentsu Entertainment have launched what they call America’s first brand‑co‑produced feature‑length “microsoap.” ^[12]

The series, titled “The Golden Pear Affair,” is a 50‑episode, vertical, mobile‑first drama designed for swipe‑based social platforms.
The trailer is scheduled for January 2026, with the full series rolling out on major social platforms and then a dedicated app.
The storyline is tied to Native’s “Global Flavors” limited‑edition collection, which hits shelves and online later this month. ^[13]

While this project will not move the earnings needle by itself, it showcases how P&G is experimenting with new digital storytelling formats to reach younger consumers and reinforce its brands in a fragmented media landscape.

Earnings Check: FY25 and Q1 FY26 in Focus

Fiscal 2025 results: Slow top line, resilient profits

P&G’s fiscal year ended June 30, 2025, and the company released full‑year results on July 29, 2025: ^[14]

Net sales:$84.3 billion, flat year‑on‑year, with +1% pricing offset by ‑1% foreign‑exchange headwind and flat volume.
Organic sales growth:+2%, with pricing and volume each contributing one percentage point.
GAAP diluted EPS:$6.51, up 8% vs. FY24.
Core EPS:$6.83, up 4% vs. FY24.
Operating cash flow:$17.8 billion; net earnings:$16.1 billion.
Adjusted free cash‑flow productivity:87% of net income.
Capital returns: more than $16 billion returned to shareholders — $9.9 billion in dividends and $6.5 billion in share repurchases.

The company also emphasized its dividend track record: 69 consecutive years of dividend increases and 135 years of uninterrupted dividend payments since incorporation. ^[15]

Q1 FY26: Guidance intact despite headwinds

On October 24, 2025, P&G reported results for the first quarter of fiscal 2026 (July–September 2025): ^[16]

Net sales:$22.4 billion, +3% vs. prior year.
Organic sales:+2%.
Diluted EPS:$1.95, +21% (benefiting from prior‑year restructuring charges).
Core EPS:$1.99, +3%.
Operating cash flow:$5.4 billion; adjusted free cash‑flow productivity:~102%.
Cash returned to shareholders: about $3.8 billion (dividends plus buybacks) in the quarter.

Management maintained its fiscal 2026 guidance, calling for: ^[17]

All‑in sales growth:+1% to +5% vs. FY25.
Organic sales growth:flat to +4%, including a small headwind from brand and product form discontinuations.
Core EPS:$6.83 to $7.09, implying 0–4% growth vs. FY25 core EPS ($6.83).

P&G also flagged that higher commodity costs, tariffs, interest expense and tax rate changes will collectively shave roughly $0.20–$0.40 per share from FY26 EPS, partially offset by a tailwind from foreign exchange. ^[18]

Restructuring, Job Cuts and a New CEO

A key part of the PG story in late 2025 is a multi‑year restructuring and leadership change.

Up to 7,000 office jobs to be cut

In June 2025, P&G announced a portfolio and productivity plan aimed at sharpening its focus and lowering its cost base. The FY25 results release elaborates: ^[19]

The company expects $1.0–$1.6 billion in before‑tax restructuring charges over roughly two years.
The plan includes a reduction in up to 7,000 non‑manufacturing (office) roles by the end of fiscal 2027.
About half of the restructuring costs are expected to be incurred by the end of FY26, with the remainder in FY27.

Simply Wall St characterizes this as a “major restructuring starting in fiscal 2026” meant to offset rising tariffs and other cost pressures while keeping modest organic sales and EPS growth intact. ^[20]

CEO transition to Shailesh Jejurikar

P&G has also announced that Chief Operating Officer Shailesh Jejurikar will become CEO on January 1, 2026, succeeding current CEO and Chairman Jon Moeller. ^[21]

Analysts and commentators see this as an evolution rather than a radical change in strategy, but it does raise questions for investors:

Will the new CEO accelerate portfolio pruning and restructuring?
How aggressively will P&G lean into automation and AI‑driven productivity (a theme highlighted in recent analyst pieces)? ^[22]

These shifts come at the same time that P&G is facing tariffs, cost inflation and a cautious consumer, which makes execution on cost savings and innovation especially important.

Analyst Ratings, Price Targets and PG Stock Forecast

Wall Street consensus: “Moderate Buy” with ~20–25% upside

MarketBeat’s latest compilation (as of December 10, 2025) shows: ^[23]

22 analysts covering PG over the last 12 months.
Consensus rating:“Moderate Buy.”
- 12 Buy ratings
- 10 Hold ratings
- 0 Sell ratings
Average 12‑month price target:$171.40
Target range:$151 to $209 per share.
Implied upside vs. current price (~$140.6): roughly +22%.

StockAnalysis reaches a similar conclusion: among 14 analysts, the average price target is about $174.43, which implies nearly 24% upside from current levels and an overall “Buy” consensus. ^[24]

On the brokerage side, data compiled by Quiver Quantitative and other sources highlight recent target moves: ^[25]

J.P. Morgan: target $165, rating Neutral (October 27, 2025).
Raymond James: target $175, Outperform (October 20, 2025).
Bank of America: target $174 (October 8, 2025).
UBS: target $176 (October 8, 2025).
Barclays: more cautious $153 target (October 1, 2025).
Wells Fargo: target $170, Overweight (September 25, 2025).
BNP Paribas:$177 target, Outperform (August 15, 2025).

A separate aggregation from INDmoney, which tracks 35 analysts globally, suggests about 74% rate PG as Buy with an average target of $168.73, roughly 17% above a recent reference price of $139.65. ^[26]

Deutsche Bank trims target, urges “more patience”

A December 8 note summarized by TipRanks’ newswire reports that Deutsche Bank has lowered its PG price target from $176 to $171 and kept a Hold rating after meeting with management, arguing that investors may need “more patience” as the company navigates tariffs, restructuring and a tougher U.S. environment. ^[27]

Taken together, the Street sees modest upside from today’s depressed price, but with muted growth expectations and some dispersion between bullish and cautious targets.

Valuation, Dividend and Business Quality

Valuation: Not “cheap,” but potentially below fair value

At around 20.5× trailing earnings and just under 20× forward earnings, PG trades at a premium to many cyclicals but roughly in line with its own historical average and close to the consumer‑staples peer group. ^[28]

Simply Wall St’s in‑depth valuation work offers an interesting perspective: ^[29]

A Discounted Cash Flow (DCF) model points to an intrinsic value around $185 per share, implying about a 25% discount to recent prices near $138–$140.
Their model assumes low‑single‑digit annual revenue growth and rising free cash flow, reaching roughly $21.4 billion by 2035.
On a multiple basis, they estimate PG’s “Fair PE” at ~22×, somewhat above the current ~19–20× level, again hinting at mild undervaluation.

At the same time, PG’s PEG ratio (price‑to‑earnings relative to expected growth) sits above 4 on some screens, reflecting the reality that growth expectations are modest despite a still‑healthy multiple. ^[30]

Dividend: A classic Dividend King

P&G is one of the archetypal Dividend Kings:

69 consecutive years of dividend increases and 135 years of uninterrupted payments. ^[31]
Current annual dividend is around $4.23 per share, for a ~3.0% yield at today’s price. ^[32]
FY25 and FY26 guidance suggest the company plans to return around $10 billion in dividends and about $5 billion in buybacks annually in FY26, maintaining a very shareholder‑friendly capital‑return policy. ^[33]

For long‑term income investors, this combination of durable brands, strong cash generation and a multi‑decade dividend record is a central part of the PG thesis.

Business quality: High margins and strong returns on capital

Forecast and historical data from MarketScreener and FinanceCharts underscore P&G’s high profitability and capital efficiency: ^[34]

Net margin is projected around 18–19% over the next several years.
Free‑cash‑flow margin typically sits in the mid‑ to high‑teens.
Return on invested capital (ROIC) is about 18.6%, in the top quartile of its sector and above its 3‑ and 5‑year averages.

These metrics help explain why many analysts still view PG as a high‑quality compounder, even if near‑term growth is modest.

Key Catalysts for PG Stock Through 2026–2028

1. Execution on productivity and restructuring

The biggest internal driver over the next few years will be how effectively P&G: ^[35]

Delivers $1.0–$1.6 billion in restructuring savings,
Offsets tariff and commodity headwinds estimated in the hundreds of millions of dollars annually, and
Preserves brand investment and innovation while trimming overhead and streamlining the portfolio.

If cost savings flow through faster than expected, operating margins and EPS growth could surprise to the upside relative to today’s conservative guidance.

2. Consumer behavior: trade‑down vs. trade‑up

Management commentary indicates a split market: higher‑income consumers are trading up to premium products, while middle‑ and lower‑income households are under pressure and sometimes moving to cheaper store brands. ^[36]

PG’s ability to:

Maintain pricing power,
Use “good‑better‑best” tiering to keep shoppers inside its brand families, and
Innovate in both value and premium offerings

will heavily influence organic growth and market‑share trends.

3. Macro backdrop and interest rates

As a low‑beta, dividend‑paying giant, PG often benefits when markets turn risk‑off and bond yields fall. Conversely, in 2025, rising enthusiasm for growth and AI names — combined with higher real yields — has hurt appetite for slower‑growing staples. ^[37]

If the Federal Reserve follows through with the anticipated rate‑cut path in 2026, defensive dividend stocks like PG could see multiple expansion, especially from current depressed levels.

4. CEO transition and strategic messaging

Investors will closely watch: ^[38]

Shailesh Jejurikar’s first year as CEO starting January 2026,
How he prioritizes portfolio pruning vs. expansion, and
Whether capital allocation tilts toward faster dividend growth, buybacks, or targeted M&A.

A clear, credible roadmap at upcoming investor days could be a meaningful catalyst for sentiment.

5. Long‑term growth profile

Consensus forecasts compiled by MarketScreener point to: ^[39]

Revenue rising from ~$84–85 billion in 2025 to roughly $92–93 billion by 2028, implying ~3% annual growth.
Net income climbing from about $16.0 billion to around $18.4 billion over the same period, or ~5% annual growth.

Layer on a ~3% dividend yield and modest buybacks, and PG’s fundamental total‑return potential (before any change in the P/E multiple) reasonably clusters in the 8–11% annual range over the medium term — though actual outcomes will depend heavily on macro conditions and execution.

Major Risks to the Procter & Gamble Investment Case

Investors considering PG stock should keep the following risk factors in mind:

Consumer‑demand risk
- CFO commentary already points to weak volumes and cautious consumers in the U.S., with October and November under pressure. A deeper or more prolonged slowdown could push volumes and pricing lower across categories. ^[40]
Tariffs and input costs
- P&G expects a combined hundreds of millions of dollars in headwinds from tariffs and commodities in FY26 alone, equivalent to a mid‑single‑digit drag on EPS growth if not offset by productivity and pricing. ^[41]
Restructuring execution and morale
- Cutting up to 7,000 office jobs poses execution risk; if talent leaves faster than anticipated or savings fail to materialize, productivity and innovation could suffer. ^[42]
Private‑label and competitive pressure
- In a strained consumer environment, store brands and discounters can gain share, especially if PG pushes price too hard in core categories.
Currency and geopolitical exposure
- P&G generates a large share of revenue outside the U.S.; FX swings and geopolitical events (including tariffs and market exits like Argentina) can impact sales and margins. ^[43]
Insider selling and institutional flows
- Quiver Quantitative data show 25 insider stock sales and no insider purchases over the last six months, including sales by top executives like CEO Jon Moeller, COO Shailesh Jejurikar and CFO Andre Schulten. ^[44]
- The same dataset notes hundreds of funds adjusting positions, with both large additions and large exits. While insider selling is common in mature blue chips, some investors view heavy selling during a downturn as a yellow flag. ^[45]
Valuation risk
- Even after the drop, PG still trades around 20× earnings. If growth disappoints or real rates stay higher for longer, the market could compress the multiple further, limiting total returns.

Is Procter & Gamble Stock a Buy Right Now?

Whether PG is attractive at today’s prices ultimately depends on what kind of investor you are and what you expect from the stock:

The bullish case

Supporters point to: ^[46]

A high‑quality, defensive business with global brands and high returns on capital (~18–19% ROIC).
Steady, if unspectacular, growth in sales and earnings, backed by strong cash generation and disciplined capital allocation.
A 3% dividend yield, with a 69‑year streak of increases and a clear commitment to returning cash via dividends and buybacks.
Analyst consensus pointing to roughly 20–25% upside to fair value over the next 12 months, plus the dividend.
Independent valuations (like Simply Wall St’s DCF) that suggest PG may be trading at a 15–25% discount to intrinsic value, assuming the company delivers on its long‑term cash‑flow trajectory.

From this perspective, PG looks like a defensive, income‑oriented opportunity for investors willing to accept modest growth and some short‑term volatility in exchange for stability and a dependable dividend.

The cautious view

More cautious analysts and investors emphasize: ^[47]

The consumer backdrop is deteriorating in the U.S., with management itself highlighting nervous shoppers and weak recent volumes.
Tariffs and higher costs represent a multi‑year drag on margins, and restructuring could take time to show clear benefits.
Growth expectations are low, and PG still trades at around 20× earnings, which is not cheap if EPS growth ultimately runs at only 3–4% annually.
Heavy insider selling and large institutional position changes may suggest that some sophisticated investors are re‑balancing away from the name, at least in the near term.

From this angle, PG looks more like a “hold” for existing shareholders than an obvious bargain, especially for investors focused on capital gains rather than income.

Bottom Line

As of December 10, 2025, Procter & Gamble stock sits at the intersection of:

High‑quality fundamentals (strong brands, robust cash flow, high ROIC, long dividend history), and
Real cyclical pressures (slowing demand, tariffs, restructuring costs, and a fatigued consumer).

Most Wall Street analysts see moderate upside over the next year, and long‑term income‑oriented investors may view today’s pullback as a chance to accumulate a classic Dividend King at a more reasonable — though not dirt‑cheap — valuation.

However, ongoing macro uncertainty, restructuring execution, and the upcoming CEO transition mean that volatility is likely to persist, and investors should be prepared for further bumps even if the long‑term story remains intact.

As always, this article is for information and education only and does not constitute financial advice or a recommendation to buy or sell any security. Investors should consider their own objectives, risk tolerance and financial situation, and may want to consult a qualified financial adviser before making investment decisions.