Date: November 13, 2025
Summary (TL;DR)
- Robinhood has started a cash‑to‑your‑door service via Gopuff, initially in New York and expanding to other U.S. cities. Fees start at $6.99 ($2.99 for higher‑asset customers). Service hours are 9 a.m.–7 p.m., with verification on delivery. [1]
- HOOD shares fell ~9% intraday to about $120 as of ~20:54 UTC, amid debate over the new feature and a busy news day for the stock.
- Defiance ETFs launched “HOOZ,” a 2x daily short ETF on HOOD (inception Nov. 13, 2025), adding a new way to trade the name. [2]
- Insider moves: CFO Jason Warnick filed a Form 4 today disclosing a 300,000‑share sale (and an option exercise) dated Nov. 11 under a 10b5‑1 plan; director Jonathan Rubinstein also reported sales dated Nov. 11 under a 10b5‑1 plan. [3]
- What’s next: Robinhood’s October Monthly Metrics are slated for release today at 4:05 p.m. ET (after the close). [4]
What happened today
Cash delivered like takeout
Robinhood rolled out a new banking‑adjacent perk: customers can request physical cash from their Robinhood accounts to be delivered to their home by Gopuff. According to reporting, the service starts in New York before expanding to additional major U.S. cities, charges $6.99 per delivery (or $2.99 for customers with more than $100,000 in Robinhood assets), operates 9 a.m.–7 p.m., and uses verification codes at the door. The feature is aimed at replacing ATM runs and is part of a broader push to offer premium, bank‑like benefits. [5]
Stock reaction
By late afternoon, HOOD traded near $120 (down roughly 9–10% intraday), paring some of 2025’s huge gains but underscoring how sensitive the shares can be to product news and risk sentiment. Intraday ranges stretched from about $119.6 to $133.4 with elevated volume.
A new way to bet against HOOD
Leveraged single‑stock products around Robinhood continue to proliferate. Defiance ETFs launched HOOZ, the Defiance Daily Target 2X Short HOOD ETF, which seeks –2x the daily move of Robinhood shares. Bloomberg data shows inception on Nov. 13, 2025. These products are designed for short‑term trading and can diverge from long‑term returns because of daily compounding. [6]
Insider filings land the same day
- CFO Jason Warnick filed a Form 4 dated today, recording an option exercise of 175,000 shares at $5.93 and a sale of 300,000 shares on Nov. 11, 2025 under a pre‑arranged Rule 10b5‑1 plan. (The filing is signed Nov. 13, 2025.) [7]
- Director Jonathan Rubinstein likewise filed a Form 4 today for open‑market sales on Nov. 11 executed under a 10b5‑1 plan, with transactions across multiple price ranges. [8]
Calendar watch: monthly metrics
Robinhood’s investor relations page lists “Anticipated Date of Robinhood October Monthly Metrics Release” for Thursday, Nov. 13, 2025 at 4:05 p.m. ET. These updates typically detail platform activity (net deposits, trading volumes, crypto metrics, etc.) and often move the stock. [9]
Why this matters
Pushing further into bank‑like perks
The cash‑delivery option complements Robinhood’s growing premium ecosystem and is aimed squarely at convenience‑oriented users who still need cash occasionally. The move could boost engagement with Robinhood Gold and deepen wallet‑share if it reduces friction versus traditional ATMs—though it invites questions about demand, unit economics, and security at the doorstep. [10]
Liquidity in both directions
The launch of HOOZ adds yet another short‑term trading vehicle around HOOD. Paired with existing long‑side products, Robinhood’s own stock now has a fuller menu of leveraged long and short ETFs around it, which can amplify swings on heavy headline days like today. [11]
Insider optics during a volatile year
Form 4s from a retiring CFO (Warnick’s retirement and transition were outlined last week alongside Q3 results) and a director keep attention on insider activity after a triple‑digit YTD rally. While 10b5‑1 sales are pre‑scheduled and common, they inevitably feed into sentiment narratives when they drop on the same day the stock is sliding. (CFO transition referenced in Q3 release.) [12]
Partner backdrop
Gopuff, Robinhood’s delivery partner for the new service, raised $250 million today at an $8.5 billion valuation, suggesting added balance‑sheet flexibility as it scales partnerships and new offerings. That may help the rollout’s operational reliability as the service expands beyond New York. [13]
What to watch next
- October Monthly Metrics (after the bell today): Look for updates on net deposits, funded customers, transaction volumes (equities, options, crypto), and event‑contract activity—all key drivers of near‑term revenue and sentiment. [14]
- Adoption and expansion of cash delivery: Whether the service meaningfully reduces ATM usage, how quickly it rolls out to San Francisco, Philadelphia, Washington, D.C. and other cities, and any refinements to pricing or eligibility. [15]
- Flows into HOOZ and other HOOD‑linked ETFs: Early AUM/volume could foreshadow the degree to which these products may amplify intraday volatility in HOOD. [16]
- Further insider filings and CFO transition timeline: Additional scheduled 10b5‑1 trades and updates on the planned CFO hand‑off flagged during Q3 results. [17]
Context: last week’s scorecard
On Nov. 5, 2025, Robinhood reported record Q3 revenue of ~$1.27 billion (up 100% YoY) and EPS of $0.61, citing strong transaction‑based revenue and interest/lending income; management also outlined the CFO transition plan. Those numbers set today’s backdrop—strong fundamentals, but a high‑beta stock sensitive to new product headlines. [18]
Live snapshot (intraday)
- HOOD: ~$120.31, –9.5% intraday; day range $119.60–$133.42; heavy volume; as of 20:54 UTC. Prices change rapidly.
Sources: Wall Street Journal (cash delivery details), Yahoo Finance (WSJ syndication), Robinhood Investor Relations (monthly metrics timing, Q3 results), SEC EDGAR (Form 4 filings), GlobeNewswire (HOOZ launch), Bloomberg/FT (Gopuff financing), and live price data. [19]
Editor’s note: This article is intended for informational purposes on November 13, 2025 and reflects data and filings available at the time of publication.
References
1. www.wsj.com, 2. www.globenewswire.com, 3. www.sec.gov, 4. investors.robinhood.com, 5. www.wsj.com, 6. www.globenewswire.com, 7. www.sec.gov, 8. www.sec.gov, 9. investors.robinhood.com, 10. www.wsj.com, 11. www.globenewswire.com, 12. investors.robinhood.com, 13. www.ft.com, 14. investors.robinhood.com, 15. www.wsj.com, 16. www.globenewswire.com, 17. investors.robinhood.com, 18. investors.robinhood.com, 19. www.wsj.com
