New York, June 15, 2026, 05:02 ET
- Roku shares gained 1.01% to $145.11 in premarket trade. The stock closed Friday at $143.66. Investors picked up the stock on talk of potential sale discussions.
- Roku is weighing a possible sale and other moves, Reuters said. Baird cut its rating to Neutral after shares jumped.
- Still ahead: any confirmation on a deal process, Roku heads to the S&P MidCap 400 on June 22, and the company reports results on July 30.
Roku, Inc. (ROKU) was at $145.11 in premarket trade early Monday, holding most of Friday’s gains, with data from Public.com at 5:00 a.m. ET. The stock sits just under its 52-week high of $148.88 and above the $143.66 close Friday. Roku jumped last session after a report sparked action in streaming and ad stocks on the Nasdaq.
Roku shares gained after Reuters reported the company is looking at options including a potential full sale. According to the report, buyers are interested in Roku’s streaming and ad businesses. Reuters said Roku talked with at least one U.S. media company, but nothing has come out of it yet. Roku is also looking at a possible PIPE deal, which would allow certain investors to buy shares privately.
Roku shares are on the move as traders take stock of its profit forecast and talk of possible buyout interest. Roku says it has more than 100 million streaming households now, Reuters reports. First-quarter ad revenue at the platform rose 27% from last year to $613 million. The growth and user base have some traders looking at Roku as a target for bigger media, tech, or ad players, as advertisers keep shifting money away from traditional TV and toward connected TV.
Roku’s first-quarter numbers gave bulls something beyond deal talk. Total net revenue climbed 22% to $1.25 billion. Platform revenue saw a 28% gain, reaching $1.13 billion. Roku posted net income of $85.7 million, swinging from a loss a year ago. Adjusted EBITDA was $148.4 million, up 165%. Adjusted EBITDA takes out interest, taxes, depreciation, amortization, and a few other costs, a standard profit yardstick.
Roku bulls see stronger profits as the company brings in more ad and subscription revenue, stepping back from hardware. Its shareholder letter said ad revenue climbed 27% to $612.7 million. Subscription revenue gained 30% to $518.5 million in the first quarter. Management upped its guidance to $5.54 billion in net revenue and $675 million in adjusted EBITDA for the full year. Roku will join the S&P MidCap 400 at the open on June 22, which could mean more flows from index funds.
Baird cut Roku to Neutral from Outperform on Monday, pointing to worries about valuation and execution. The price target was set at $160. The firm said the risk/reward has worsened after Roku’s rally. Roku stock has soared 93.1% in the past year, well ahead of the S&P 500’s 24.3% gain, and is now near its 52-week high. The shares trade at about 106 to 108 times earnings today. Baird said that leaves Roku vulnerable if possible sale chatter dies down or if growth cools.
Traders are waiting to see if the strategic review at Roku will actually produce a buyer, a formal sale, a PIPE deal, or just end without a deal. Any news about an auction or a real bidder could keep takeover rumors in play. If there’s nothing, or if Roku pushes back on speculation, the focus will go right back to Roku’s valuation. Roku is set to enter the S&P MidCap 400 on June 22. Next earnings are due July 30. Investors will want to see if bigger streaming numbers are turning into more ad and subscription revenue.
Roku is getting harder to call a bargain after the recent rally, data showed today. Profits have improved and the strategy looks more set, putting the company in a better spot. Still, the stock price already reflects big hopes—on deal buzz, strong ads, and faith in the 2026 plan. With shares near highs, new investors are now sizing up whether the price can hold, or if it could slide fast if deal talk fades or results fall short.
