Salesforce (NYSE:CRM) climbs after $25 billion buyback overshadows fund purchases
3 August 2026

Salesforce (NYSE:CRM) climbs after $25 billion buyback overshadows fund purchases

NEW YORK, August 3, 2026, 11:14 EDT — U.S. markets are now open.

  • As of March 31, three managers owned 34,863 Salesforce shares, representing a 99.3% increase from their last reported holdings.
  • The total value of their combined stake reached $6.51 million. No individual manager assigned more than 0.63% of their reported 13F value.
  • Salesforce’s first tranche of its 103 million-share buyback was 5,929 times larger than the group’s net cumulative purchases.

Salesforce Inc. gained 2.1% to a delayed $187.82 during Monday morning trading. Three recent filing alerts pointed to institutional managers buying up shares. However, the actual trades occurred months prior.

Stock chart for NYSE:CRM

The filings reflected holdings as of March 31. In the first quarter, the managers purchased 17,371 additional shares. Their total position rose to 34,863 shares, almost twice the previous amount.

ManagerPrior sharesQ1 net changeMarch 31 sharesPosition change
Lavelle Capital0+5,4315,431Initiated
South Dakota Investment Council7,628+7,14114,769+93.6%
Western Wealth Management9,864+4,79914,663+48.7%
Total17,492+17,37134,863+99.3%

South Dakota acquired the largest number of shares. Lavelle reported a newly created stake. An updated filing from Western Wealth disclosed holding 14,663 shares.

The percentage jumps appear significant. However, the portfolio allocations present a contrasting picture.

ManagerSalesforce value at March 31Disclosed 13F valueSalesforce weight
Lavelle Capital$1.014 million$161.1 million0.629%
South Dakota Investment Council$2.757 million$5.244 billion0.053%
Western Wealth Management$2.737 million$2.631 billion0.104%

Lavelle’s allocation of 0.63% was still relatively small. South Dakota’s stake accounted for roughly five basis points. These positions were incremental increases rather than major commitments.

The distinction is significant since Salesforce itself accounted for a substantial portion of the buying. In March, the company launched a $25 billion accelerated share buyback. As part of the program, Salesforce received an upfront 103 million shares, which represents about 80% of the anticipated total.

Robin Washington, Chief Financial Officer, said the deal demonstrated “increased conviction in the durability of our growth and cash flow trajectory.” Salesforce Investor Relations

The contrast in the scale of share counts is striking.

Share-count measureSharesMultiple of managers’ net purchases
Managers’ net purchases in Q1 from three managers17,3711.0 times
March combined holdings from three managers34,8632.0 times
Salesforce first ASR tranche103,000,0005,929 times

The transactions are not the same in economic terms. Fund purchases involve shifting ownership from one investor to another. Once completed, a repurchase can decrease the number of outstanding shares at Salesforce.

Nevertheless, the comparison highlights the more significant per-share event. The company’s buyback far exceeds the institutional changes that are currently making filing headlines.

As of Monday’s postponed quote, the three holdings were valued at roughly $6.55 million, up just 0.6% from their total March-end filing value. This meant the latest price move was limited.

South Dakota submitted its position on May 18. Lavelle responded on May 28. Western Wealth provided a revised report on June 18. The August notifications cover first-quarter holdings and do not reflect new purchases made in August.

Salesforce posted stronger operational metrics. Revenue for the first quarter climbed 13% to $11.13 billion, while current remaining performance obligations were up 14% at $33.6 billion.

Non-GAAP diluted earnings increased by 50% to $3.88 per share. Free cash flow totaled $6.6 billion. During the quarter, Salesforce distributed $27.5 billion via stock buybacks and dividends.

The company projected revenue for the second quarter within a range of $11.27 billion to $11.35 billion. Its full-year outlook holds steady between $45.9 billion and $46.2 billion. Management anticipates a faster pace of organic revenue growth in the second half.

Marc Benioff, Chief Executive, described agentic AI as “the biggest growth opportunity for our customers, and for Salesforce.” However, investors are waiting for this potential to be reflected in bookings and cash flow. Salesforce Investor Relations

For investors, the trio of filings serves as moderate confirmation rather than a trigger. Key indicators continue to be backlog expansion, execution in the second half, and the impact of the buyback on per-share outcomes.

Risks: Form 13F filings present outdated data and do not include short holdings. Western Wealth’s disclosure was revised. Managers may have adjusted their Salesforce holdings after March 31.

TS2 TECH • EXTENDED COVERAGE

Further analysis

Is Salesforce able to demonstrate that its organic growth is picking up pace?
Salesforce projects FY27 revenue between $45.9 billion and $46.2 billion, representing growth of around 11%. Informatica accounts for approximately three points of this increase, suggesting organic growth at close to 8%. For Q2, guidance is set at $11.27–$11.35 billion in revenue, with over four points contributed by Informatica. The main metric to note is cRPO growth, which is forecast near 14%. Management continues to anticipate an acceleration in organic growth over the second half of FY27. Salesforce Investor Relations
Has Agentforce reached a size that could alter the growth narrative?
Agentforce's annual recurring revenue increased 205% from a year earlier, reaching $1.2 billion. The combined annual recurring revenue from Agentforce and Data 360 neared $3.4 billion, with Informatica Cloud contributing $1.1 billion of the sum. Existing Salesforce customers accounted for more than half of the related bookings. The VA agreement provides further validation, though the $1.6 billion figure marks only its upper limit. Salesforce Investor Relations
Is CRM’s valuation sufficient to compensate for its execution risks?
On August 3, CRM was trading around $188.05, representing 23.5 times trailing earnings. FactSet projects adjusted EPS for FY27 at $14.15, reflecting a price-to-earnings ratio of 13.3. The company's management offers a slightly lower adjusted EPS outlook, between $14.06 and $14.12. FactSet's consensus target price of $237.27 suggests potential upside of about 26%. However, analyst targets vary widely, from $160 to $400, reflecting persistent uncertainty. The Wall Street Journal
Is confidence on Wall Street slipping even with the seemingly positive outlook?
FactSet’s consensus rating stays at Overweight. Still, the number of Buy ratings declined to 35 from 38 over the past three months. Hold ratings increased to 15 from 13. The median price target stands at $233, under the average of $237.27. Analysts continue to predict gains, though their confidence has lessened. The Wall Street Journal
Does the buyback financed by debt generate sufficient value for shareholders?
Salesforce raised $25 billion through the issuance of notes to finance its accelerated share buyback. The company obtained 103 million shares at a price of $198.34 per share. This deal contributed $0.14 to diluted EPS in the first quarter. Total debt principal stood at $39.5 billion, compared to $11.8 billion in liquid assets. Reduced share count supports EPS, while leverage increases. SEC
What factors could significantly impact CRM during its upcoming earnings release?
Salesforce projects Q2 revenue growth in the 10%–11% range, with cRPO expected to climb about 14%. Adjusted EPS is forecast between $3.25 and $3.27, just under FactSet’s $3.28 consensus. An organic sales outperformance would back management's acceleration target, while softer cRPO figures would call it into question. The planned $3.6 billion Fin acquisition is set to bring new AI opportunities, though FY27 guidance is not provided. Salesforce Investor Relations

Shan Ahmed Khan is a senior markets reporter at TS2.tech, specializing in stocks, technology and macroeconomic trends. A graduate of the Lahore University of Management Sciences (LUMS), he previously worked in investment research and market analysis. His coverage helps readers understand the key developments influencing global financial markets and emerging industries.

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