New York, Jan 14, 2026, 20:06 (ET) — Market closed.
- Shares of SoFi dropped 1.7% on Wednesday, closing the session at $26.67.
- The fintech rolled out a new employee perk linked to federally funded “Trump Accounts” for kids.
- Next catalyst to watch: SoFi’s Q4 and full-year earnings, plus the conference call on Jan. 30.
Shares of SoFi Technologies Inc slipped 1.7% on Wednesday, ending the day at $26.67 after fluctuating between $25.93 and $27.13. About 40.8 million shares changed hands. In after-hours trading, the stock held steady following the 4 p.m. New York close. Earlier, SoFi announced it will match the government’s $1,000 seed contribution for eligible employees’ children under a new “Trump Accounts” program. CEO Anthony Noto added, “nothing is earlier than day one.” 1
This shift places SoFi squarely in a new, policy-driven segment of consumer finance just as investors grapple with which lenders will thrive under changing regulations—and which will be tossed around by the latest headlines.
It offers the company an extra angle to push its investment story, even if the short-term revenue impact is minor. For a stock that’s been moving like a mood gauge recently, this sort of storyline can carry weight.
Wall Street closed lower on Wednesday, with the Nasdaq falling 1% as investors pulled back from tech stocks and bank shares slipped after mixed earnings reports. “After a nice run, and so-so or mediocre earnings, you’re seeing profit-taking and consolidation,” said Michael O’Rourke, chief market strategist at JonesTrading. Data released showed producer prices in line with forecasts for November, while retail sales beat expectations. Traders largely expect interest rates to hold steady through the first half, pricing in cuts later this year. 2
SoFi faced another headwind this month: dilution. According to a company filing, underwriters exercised an option linked to a prior equity offering, pushing the total shares sold to 57,754,660 at $27.50 each. The sale closed on Jan. 5. 3
For personal lenders, rate expectations are front and center. When yields hold steady, funding costs take on greater importance; but if rate cuts occur, loan demand and margins can shift rapidly, often moving in opposite ways.
The next major report is set for Jan. 30. SoFi plans to release its results around 7 a.m. ET and will hold a conference call at 8 a.m. ET that day. The company notes its app boasts over 12.6 million members. 4
SoFi frequently finds itself grouped with consumer-focused fintech lenders like Affirm and Upstart, stocks that tend to move sharply on shifts in risk appetite or any sign of stress in household credit.
The core issue remains clear: can loan growth continue without credit deterioration? And can the company sustain its non-lending business expansion amid volatile markets?
But a lot could still go sideways. Rising consumer delinquencies or a renewed squeeze in funding markets might force lenders to scale back precisely when investors want growth to speed up — and policy-driven programs risk stalling if rules, eligibility, or uptake prove more complicated than promised.
Traders will be watching closely to see if the tech-driven selloff continues and how earnings reports might jostle financial stocks. As for SoFi, its next big event is set for Jan. 30.
