NEW YORK, December 29, 2025, 12:43 ET — Regular session
Key points
- SoFi shares edged lower in midday trading, tracking a broader pullback from recent U.S. stock-market highs.
- Other consumer-focused fintech names also traded in the red.
- Investors are watching next week’s Fed minutes and jobless claims in holiday-thinned markets.
SoFi Technologies (SOFI.O) shares fell 0.6% to $26.91 in midday trading on Monday, after swinging between $26.60 and $27.39. Affirm slipped 0.8%, Upstart fell 1.6% and LendingClub lost 1.1%.
The move came as Wall Street eased from record highs in thin year-end trade. At 11:13 a.m. ET, the Dow fell 0.45%, the S&P 500 lost 0.42% and the Nasdaq dropped 0.63% as heavyweight tech stocks pulled back. 1
That backdrop matters for SoFi now because investors often treat rate-sensitive consumer lenders as a read-through on risk appetite. Shifts in expectations for interest-rate cuts can change borrowing demand and funding costs across the group.
SoFi’s dip did not follow a fresh, company-specific announcement on Monday, leaving the stock to trade largely with the broader mood. Holiday-thinned liquidity can amplify moves, even when the catalyst is macro.
The company sells itself as a one-stop shop for digital financial services, spanning lending, banking and investing products. Investors have focused on whether growth in products and members can offset a tougher credit backdrop.
Fintech lenders also tend to move with changes in credit spreads — the extra yield borrowers pay over benchmark rates — because wider spreads can signal tighter financing conditions. That can pressure valuations for high-growth financial stocks.
Investors are also gauging whether the market can sustain the so-called “Santa Claus rally,” a seasonal tendency for stocks to rise in the last five trading sessions of the year and the first two sessions of January. “This is (not) the beginning of the end of the tech dominance, it’ll turn out to be a buying opportunity,” said Hank Smith, director and head of investment strategy at Haverford Trust. 1
For SoFi, the next major company checkpoint will be its next quarterly update, where investors typically look for direction on loan growth, credit losses and fee-based revenue. Traders also watch how the company balances expansion with credit discipline in personal loans.
SoFi has pointed to profitability momentum in recent quarters. In October, it raised its 2025 profit forecast after reporting a record third quarter and said it expected full-year adjusted earnings per share of about 37 cents, up from 31 cents previously. 2
Near term, attention stays on macro signals rather than stock-specific headlines. Next week’s Fed minutes and jobless claims are on the radar in a light data calendar, and U.S. markets are shut on Thursday for New Year’s Day. 1
