As of December 10, 2025, SoFi Technologies, Inc. (NASDAQ: SOFI) sits near $27 per share, capping off a volatile but impressive year that’s seen the stock gain more than 80% year to date. [1]
Investors are digesting three big themes at once:
- A brand‑new SoFi Smart Card aimed at deepening engagement with high-value members. [2]
- A $1.5 billion equity raise that jolted the share price lower on dilution fears. [3]
- A growing pipeline of capital‑light, fee-based businesses, from crypto trading to private‑market investing. [4]
Below is a full breakdown of today’s SoFi stock story, the latest news from December 10, 2025, and what current forecasts and analysts are saying about where SOFI could go next.
SOFI Stock Price Snapshot on December 10, 2025
- Latest price: about $27.09 per share in U.S. trading on December 10, 2025.
- Market cap: roughly $32–33 billion. [5]
- 52‑week range: approximately $8.60 low to $32.73 high, underscoring how explosive the 2025 rally has been. [6]
MarketBeat reports a P/E ratio near 50 and a beta around 1.9, highlighting that SoFi is priced like a high‑growth fintech and tends to move more than the overall market. [7]
Despite the recent pullback after the equity raise, several sources note SoFi shares are still up roughly 75–80% over the past year and close to doubling over the last six months. [8]
Today’s Headline: SoFi Launches the “Smart Card” All‑in‑One Account
The biggest company-specific news on December 10, 2025 is the launch of the SoFi Smart Card, billed as “the best all‑in‑one account.” [9]
According to SoFi’s official press release, the Smart Card is:
- Exclusively for new SoFi Plus members, SoFi’s premium paid membership tier.
- Designed to blend the best features of checking, savings, debit and credit in a single account. [10]
Key Smart Card benefits include: [11]
- 5% unlimited cash‑back on eligible grocery store purchases (potentially >$600/year in rewards for a typical family).
- Up to 4.30% APY on SoFi Savings balances for up to six months for new SoFi Plus members.
- A dynamic spending limit tied to the customer’s SoFi Checking & Savings balances, to discourage overspending.
- Tools to build credit history responsibly, with on‑time payments reported to credit bureaus and no hard credit pull to apply.
- $0 fraud liability via Mastercard, plus access to 55,000+ fee‑free ATMs worldwide.
- Full integration with SoFi’s banking stack: person‑to‑person payments, Zelle, bill pay, global transfers and mobile check deposit.
CEO Anthony Noto calls Smart Card “the best all‑in‑one account, hands down,” positioning it as a way for members to stay in control, earn rewards on essentials, and build credit while keeping savings at high yields in SoFi Bank. [12]
Why Smart Card Matters for SOFI Stock
For shareholders, Smart Card checks several important boxes:
- Higher engagement per member: SoFi’s strategy is to increase the number of products per customer; Smart Card bundles several financial needs into one relationship. [13]
- Fee and interchange revenue: Card spending can boost SoFi’s non‑interest (fee) revenue, complementing loan interest income and deposits. [14]
- Credit data and underwriting: A dynamic credit limit tied to deposits plus rich transaction data can help SoFi manage credit risk and refine underwriting. [15]
The launch also directly ties into Noto’s Q3 messaging that SoFi is doubling down on product innovation and cross‑sell to support durable, capital‑light growth. [16]
Strategic Expansion: Crypto Trading and Private‑Market Investing
SoFi Crypto: First Nationally Chartered U.S. Bank to Offer Consumer Crypto Trading
On November 11, 2025, SoFi announced SoFi Crypto, making SoFi Bank the first and only nationally chartered, FDIC‑insured U.S. bank to offer retail crypto trading directly inside a regulated banking app. [17]
Key points from the launch: [18]
- Members can buy, sell and hold dozens of cryptocurrencies, including bitcoin (BTC), ether (ETH) and solana (SOL).
- Crypto purchases are funded straight from SoFi Checking or Savings accounts, keeping deposits and crypto within the same app.
- SoFi emphasizes bank‑grade security, compliance oversight and education, pitching itself as a safer alternative to standalone exchanges.
FinTech Magazine notes that SoFi is building on an earlier partnership with Lightspark to power blockchain‑based cross‑border remittances and plans to introduce its own USD stablecoin in 2026 and integrate blockchain across lending and infrastructure services. [19]
For investors, crypto is a double‑edged sword:
- Upside: Fee income, new users, and deeper wallet share from crypto‑curious consumers.
- Risk: Regulatory scrutiny and the inherent volatility of digital assets (which SoFi itself stresses are not FDIC or SIPC insured). [20]
Templum Partnership: Private Market Access to Epic Games and Stripe
On December 9, 2025, SoFi and private‑markets platform Templum opened a two‑week investment window (Dec 8–19) giving accredited investors access to private stakes in Epic Games and Stripe via the Cosmos Fund. [21]
Highlights: [22]
- The offering is available only to accredited investors through SoFi’s alternatives platform.
- It follows an earlier oversubscribed SpaceX offering, signaling strong demand for marquee private names.
- Templum and SoFi are planning a 2026 pipeline of offerings in sectors like robotics, fintech, defense tech and cloud infrastructure.
Recent coverage notes that SoFi shares have gained ~77–79% over the last year, as the company expands into alternative assets and broadens its fee‑based revenue streams. [23]
For SOFI holders, the Templum partnership reinforces the narrative that SoFi is evolving into an all‑in‑one financial and investment hub, not just an online lender.
The $1.5 Billion Share Sale: Short‑Term Pain, Long‑Term Ammo
The other major story hanging over SoFi this week is the $1.5 billion common stock offering.
What SoFi Did
- On December 4, 2025, SoFi priced an underwritten public offering of about 54.55 million shares at $27.50 each, generating roughly $1.5 billion in gross proceeds. [24]
- Underwriters have a 30‑day option to buy up to an additional 8.18 million shares at the same price. [25]
- The company says proceeds will go toward general corporate purposes, specifically including strengthening capital, increasing flexibility in capital management, and funding incremental growth and business opportunities. [26]
How the Market Reacted
- When the deal was announced, SoFi’s “red‑hot” stock fell over 6% in after‑hours trading as investors priced in dilution. [27]
- On December 5, multiple outlets reported an 8% intraday plunge as the stock converged toward the $27.50 offering price. [28]
- Commentators at 24/7 Wall St. and others framed the selloff as dilution fear rather than a sign SoFi is in distress, arguing that long‑term investors may still benefit if the new capital fuels profitable growth. [29]
At the same time, analysis pieces from TipRanks, MarketWatch and GuruFocus stress that frequent equity raises are a risk for shareholders in a stock already trading at growth‑style multiples. [30]
Q3 2025 Earnings: SoFi’s Profit Story Is Real
Underneath the capital raise drama, SoFi’s underlying business performance remains a central part of the bull case.
According to SoFi’s Q3 2025 results: [31]
- GAAP net revenue:$961.6 million, up 38% year over year.
- Adjusted net revenue:$949.6 million, also up 38%.
- Adjusted EBITDA:$276.9 million, up 49%, with a 29% adjusted EBITDA margin.
- GAAP net income:$139.4 million, marking SoFi’s eighth consecutive GAAP‑profitable quarter.
- Members: +905,000 in the quarter, taking total members to 12.6 million (35% YoY growth).
- Products: +1.4 million new products, for 18.6 million total (36% YoY).
Crucially, SoFi’s capital‑light businesses are now the majority of revenue:
- Financial Services + Technology Platform delivered about $534 million of net revenue, up 57% YoY and roughly 56% of total revenue for the quarter. [32]
- Lending still grew — adjusted net revenue in the Lending segment rose 23% YoY — but the trend is clearly toward fee‑based and platform revenue. [33]
Management also highlighted: [34]
- Improving credit performance, with lower charge‑off rates and stable delinquencies.
- Deposit growth of $3.4 billion in the quarter to $32.9 billion, with nearly 90% of deposits coming from direct‑deposit members.
- An increase in book value and tangible book value as equity grew by about $1.9 billion in the quarter.
Taken together, these numbers support the narrative from recent analysis pieces that SoFi is shifting “from fintech speculation to profit engine”, with real earnings, not just growth hype. [35]
What Wall Street Analysts Are Saying About SOFI
Across major data providers, SoFi currently carries a consensus rating of “Hold”, even after its strong 2025 run.
Consensus Ratings and Price Targets
- MarketBeat:
- 22 analysts; consensus “Hold”.
- Average 12‑month price target: $25.69, implying about 5% downside from roughly $27.10.
- Price‑target range: $17 to $38. [36]
- TipRanks:
- 16 Wall Street analysts in the last three months.
- Consensus rating: Hold (4 Buy, 8 Hold, 4 Sell).
- Average price target $26.96, about 2.4% below the recent price of $27.61. [37]
- StockAnalysis:
- 15 analysts; consensus rating Hold.
- Average target $24.70, implying nearly 9% downside. [38]
Notable Individual Price Targets
Recent reporting aggregates several prominent calls: [39]
- Mizuho: price target up to $38, rating Outperform.
- Citigroup: raised target to $37, rating Buy.
- Goldman Sachs: target around $27, Neutral.
- JPMorgan: targets in the $24–26 range, Neutral.
- Keefe, Bruyette & Woods: target $20, rating Underperform.
- Morgan Stanley: target in the mid‑teens with Underweight.
The spread between $17 on the low end and $38 at the high end underscores just how polarizing SOFI is on Wall Street: some see a richly valued fintech at risk of multiple compression; others see a long‑duration compounding story still early in its bank‑platform journey.
Quant Models and Long‑Term Forecasts for SoFi Stock
Beyond human analysts, a variety of algorithmic and independent models are pushing out long‑term price scenarios — with wildly different conclusions.
24/7 Wall St: Cautious Optimism to 2030
A December 5th deep‑dive from 24/7 Wall St. projects SoFi’s revenue and earnings through 2030 and applies a 3.5x price‑to‑sales multiple, benchmarking against peers like Block, PayPal, Upstart, LendingClub and Affirm. [40]
Key takeaways from their model: [41]
- 2025 estimates: revenue about $2.84 billion, net income about $320 million.
- 2030 estimates: revenue around $5.34 billion, net income $1.28+ billion.
- They set a year‑end 2025 price target of $29.41, only modestly above current levels, and describe sentiment as “cautious optimism” given the run‑up and lingering macro risks.
CoinCodex Technical & Algorithmic View
Crypto‑focused data site CoinCodex runs a technical/quant model for SOFI: [42]
- For December 2025, it expects SoFi to trade in a $26.51–$29.21 channel, with an average around $27.50 — essentially flat from today.
- Short‑term technical sentiment as of December 10 is flagged as bearish, with 54% of indicators pointing down and 46% up.
- Its 1‑year projection is much more pessimistic, at around $11.95 (over 55% downside), while its 2030 estimate (~$27.16) implies almost no real price appreciation from here.
These quant forecasts are highly speculative and rely heavily on historical volatility and technical patterns; they shouldn’t be treated as guarantees, but they’re a reminder that not every model sees SoFi’s 2025 rally as sustainable.
GuruFocus “GF Value” and Valuation Concerns
GuruFocus tracks analyst targets and its own GF Value metric for SoFi: [43]
- One mid‑year snapshot showed an average analyst target near $20.50 when the stock traded around $21.98, implying modest downside at the time.
- The GF Value model estimated fair value around $12.84, suggesting material overvaluation if growth slows.
While these specific price levels are dated relative to today’s ~$27, they illustrate a recurring theme: many valuation models see SoFi as expensive relative to historical multiples and normalized earnings, even if growth remains strong.
Ownership Trends: Institutions Are Buying, Insiders Are Selling
Institutional Investors
A new filing out today, December 10, highlights fresh institutional demand:
- Russell Investments Group Ltd. boosted its SoFi position by 28.3% in Q2, to 118,503 shares worth about $2.16 million at the time of filing. [44]
- MarketBeat data in the same report indicates that hedge funds and institutions now own roughly 38.4% of SoFi’s shares. [45]
Other institutions — including RPG Investment Advisory, XTX Topco, CreativeOne Wealth and several retirement and advisory firms — also grew stakes earlier in 2025, reflecting rising institutional acceptance of SoFi as a mainstream financial stock. [46]
Insider Activity
On the flip side, recent filings show notable insider selling: [47]
- Executive Arun Pinto sold over 46,000 shares in November.
- CTO Jeremy Rishel sold about 98,700 shares at an average price of $27.50.
- EVP Kelli Keough sold just over 10,000 shares at ~$26.43.
- In total, insiders sold ~175,000 shares, worth about $4.7 million, over the last quarter.
- Insiders still own around 2.6% of the company.
Insider selling doesn’t automatically mean trouble — executives often diversify after big run‑ups — but paired with the equity raise, it adds to the “is this as good as it gets?” debate around SOFI’s valuation.
Macro & Policy Backdrop: Student Loans Back in the Headlines
SoFi’s roots are in student loan refinancing, so federal policy still matters.
On December 10, Seeking Alpha reported that the new Trump administration is moving toward a settlement that would end the Biden‑era SAVE income‑driven repayment plan, affecting more than 7 million borrowers. [48]
While the article simply groups SoFi with other student‑loan‑linked stocks (like SLM and Nelnet) and doesn’t detail direct impacts, the implications are mixed:
- Potential tailwind: If federal repayment options become less generous, some borrowers may again look to private refinance providers like SoFi.
- Policy uncertainty: Rapid swings in student loan policy can disrupt demand and complicate credit risk modeling.
Add in higher‑for‑longer interest rates and concerns about consumer credit quality, and macro risk remains a key variable in any SoFi investment thesis.
Bull vs. Bear: How to Think About SOFI After the News
Putting all the latest developments together, here’s a simplified bull‑case vs. bear‑case framework for SoFi as of December 10, 2025.
The Bull Case
Supporters point to: [49]
- Real profitability: Eight straight GAAP‑profitable quarters, expanding EBITDA margins, and strong revenue growth across segments.
- Member and product growth: 12.6 million members and 18.6 million products, both growing mid‑30s percent year over year.
- Capital‑light pivot: Financial Services + Tech Platform now 56% of revenue and growing faster than lending — supporting a more scalable, less balance‑sheet‑intensive model.
- Product flywheel: Smart Card, SoFi Crypto, private‑market access and SoFi Plus all deepen engagement, cross‑sell potential and fee income.
- Brand positioning: SoFi is increasingly seen as a full‑stack consumer finance and investment platform, not just a niche lender.
- Long runway: Independent forecasts see revenue nearly doubling between 2025 and 2030 if SoFi executes, with net income compounding as operating leverage kicks in.
The Bear Case
Skeptics counter with: [50]
- Rich valuation: Even after the offering dip, consensus price targets from multiple providers sit below the current share price.
- Dilution risk: The $1.5B share sale — plus earlier equity raises — shows SoFi is not shy about issuing stock, which can cap upside if repeated.
- Credit & macro exposure: A consumer‑heavy loan book (personal loans, student refi, mortgages) remains sensitive to unemployment, rates and credit cycles.
- Regulatory risk: Crypto expansion and student loan policy swings introduce uncertainty that can impact costs and growth.
- Execution complexity: SoFi is simultaneously a bank, lender, broker, crypto platform and alternative assets marketplace; running all of that safely and profitably is non‑trivial.
- Quant and fair‑value models flashing red: Several valuation models (CoinCodex, GF Value) project meaningful downside over the next year, arguing the market may be overestimating sustainable growth.
What to Watch Next
For investors following SoFi into 2026, the key questions now include: [51]
- Smart Card adoption:
- How quickly do eligible SoFi Plus members sign up?
- Does Smart Card materially boost interchange revenue and average products per member — and at what rewards cost?
- Fee‑based revenue mix:
- Does SoFi Crypto gain traction without drawing regulatory fire?
- Do private‑market offerings with Templum continue to sell out and build a repeatable, high‑margin alternatives business?
- Use of the $1.5B in new capital:
- Does it translate into faster loan growth, better capital ratios, or acquisitions/tech investments that expand the moat?
- Or does dilution outpace incremental returns?
- Credit quality and deposit trends:
- Are charge‑offs and delinquencies stable if the economy slows?
- Do deposits keep climbing, preserving SoFi’s funding advantage over warehouse lines?
- Next earnings report (expected late January 2026):
- Can SoFi keep beating on EPS and revenue while managing operating expenses and credit risk?
Bottom Line
As of December 10, 2025, SoFi stock sits at the intersection of rapid innovation and elevated expectations:
- The Smart Card launch, crypto trading, and Templum private‑markets partnership all push SoFi deeper into its “financial super‑app” vision.
- The $1.5 billion share sale gives the company extra firepower but forces investors to think harder about valuation and dilution.
- Wall Street’s “Hold” consensus, with average price targets slightly below the current price, underscores how finely balanced the risk‑reward looks after a huge 2025 rally. [52]
For now, SoFi remains a high‑beta fintech bank best suited to investors who:
- Understand the credit, regulatory and execution risks,
- Believe management can keep compounding profit and fee‑based revenue, and
- Are comfortable with significant volatility around each new product launch or capital markets move.
References
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