New York, January 8, 2026, 09:44 EST — Regular session
- Tesla shares slid in early U.S. trade as investors weighed fresh demand signals from Europe
- A Reuters report this week showed Tesla’s December sales in Germany nearly halved
- A U.S. filing disclosed sales by Tesla director James Murdoch under a pre-set trading plan
Tesla shares (TSLA.O) fell 1.4% to $425.20 in early U.S. trade on Thursday, extending a rough start to the year for the electric-vehicle maker.
The drop matters because investors are hunting for clean demand reads in Tesla’s key markets just weeks before results, while also watching insider activity more closely after the stock’s late-December run and pullback.
The rate backdrop has turned into a headwind, too. Jobless claims — the weekly count of new applications for unemployment benefits — rose to 208,000 at the end of 2025, while markets were pricing only a small chance of an interest-rate cut at the Federal Reserve’s Jan. 27-28 meeting, Reuters reported. “A 4.6% would keep the Fed on track to cut in January,” Morgan Stanley economists wrote. 1
Europe is back on the screen after a soft Germany print. Tesla’s December sales volume in Germany fell 48% from a year earlier to 2,032 cars, and its 2025 sales there dropped 48.4% to 19,390 units, Germany’s KBA agency said; China’s BYD sold 4,109 vehicles in December and 23,306 in 2025, Reuters reported. 2
A U.S. securities filing also showed Tesla director James Murdoch sold 60,000 shares on Jan. 2 at weighted average prices from roughly $436 to $458, for about $26.7 million in proceeds. The filing said the trades were made under a Rule 10b5-1 plan, a pre-set schedule that can allow insiders to trade without day-to-day control over timing. 3
Tesla has steered investors to its late-January results for a broader reset on expectations. In a release filed with the SEC, the company said it delivered 418,227 vehicles in the fourth quarter and deployed 14.2 GWh (gigawatt-hours) of energy storage products, “a record for deployments,” and said it will report results after the U.S. market close on Jan. 28. 4
The chart has deteriorated as the headlines stack up. Tesla shares have fallen in nine of the past 10 sessions and are down about 14% from a recent peak near $499 on Dec. 22, Barron’s reported. 5
But the next move could come from data and guidance rather than one-off items. A stronger-than-expected U.S. jobs report on Friday could lift bond yields and pressure high-growth stocks, while Tesla’s own outlook could swing sentiment if pricing and demand collide with margin expectations, or if Europe steadies.
