New York, Jan 21, 2026, 12:48 EST — Regular session
- Shares of Uber climbed roughly 0.8% by midday, bouncing back a day after tumbling alongside a wider tech selloff
- San Francisco Bay Area Rapid Transit announced that riders can now book and pay for short Uber trips directly within the BART app
- A regulatory filing revealed that a senior executive submitted a notice to sell Uber shares through a pre-set trading plan
Shares of Uber Technologies ticked up Wednesday following an announcement from San Francisco Bay Area Rapid Transit that riders can now book and pay for Uber trips directly through the agency’s mobile app.
The tie-up comes as investors weigh demand and margins ahead of Uber’s quarterly earnings, a key trigger for a stock that’s had trouble staying near recent peaks.
Uber’s price movement has mirrored broader trends this week, as traders swiftly shed risk in growth stocks but jump in on dips when news slows. For Uber, all eyes stay on signals around ride volumes, take rates, and delivery growth.
BART announced that riders can now plan and book short Uber trips—ranging from two to seven miles—to and from select stations directly within the official BART app.
The transit agency announced a limited-time $5 discount on trips involving 10 specific stations, valid up to six times within seven calendar days. BART General Manager Bob Powers said the deal aims to “help attract new riders” and make traveling to and from these stations easier. BART
Chris Margaronis, Uber’s head of transit partnerships, called the deal a solution to the “first/last mile” problem — the tricky stretch between a rider’s start or end point and a transit stop that often deters use of bus or rail service. BART
Uber dipped 1.3% Tuesday, ending at $83.72 amid a sell-off in U.S. stocks. The Nasdaq tumbled 2.4% in a generally weak day.
Separately, Derek Anthony West submitted a Form 144 filing indicating plans to sell 9,375 Uber shares. The filing notes the sale is part of a Rule 10b5-1 trading plan. Keep in mind, a Form 144 is simply a notice of intent under SEC rules—it doesn’t guarantee the shares will actually change hands.
Uber’s top brass drew attention at the World Economic Forum in Davos. CEO Dara Khosrowshahi warned investors against companies slapping on an AI “veneer” without meaningful change, emphasizing that true value lies in fundamental operational shifts, MarketWatch reported. MarketWatch
That said, the BART integration is limited to a local rollout and is unlikely to boost financials anytime soon. A softer consumer environment, stricter city and state regulations, or renewed fare pressure in ride-hailing and delivery services could also curb potential gains.
Wall Street’s next major test arrives Feb. 4, when Uber plans to release its fourth-quarter and full-year 2025 earnings before the market opens, followed by a conference call.
