BOSTON, August 9, 2026, 18:20 EDT — U.S. markets have closed.
- Wayfair closed Friday at $106.60, up 25.6% over the week.
- Orders for the second quarter increased by 6.0%, with the average order value up 1.2%.
- Benzinga has recorded post-earnings price targets varying between $92 and $156.
Wayfair Inc. NYSE:W jumped 25.6% last week after delivering a quarter driven by higher volumes. Orders contributed roughly 80% of the 7.5% rise in revenue, based on a straightforward growth-rate breakdown.
That’s significant. The average order value edged up 1.2% to $332. The number of active customers climbed 3.3%, and order frequency rose by approximately 1.6%.
The recovery was driven mainly by an increase in transactions rather than by rising prices. Customer numbers grew alongside a slight uptick in how often purchases were made.
That progress has not gone unnoticed by investors. Benzinga reports an average price target of $109 from its 29-analyst consensus, just 2.3% higher than where shares ended on Friday.
Wayfair outperformed during an otherwise robust week for the market.
| Asset | Week ended August 7 | Wayfair’s lead |
|---|---|---|
| Wayfair | +25.6% | — |
| Nasdaq Composite | +5.19% | 20.4 percentage points |
| S&P 500 | +3.58% | 22.0 percentage points |
| Dow Jones Industrial Average | +2.96% | 22.6 percentage points |
Wayfair’s return is based on its closing prices from July 31 and August 7. Index movements sourced from Reuters.
The stock ended the session 8.2% lower than its post-earnings close of $116.08 on Tuesday. It also stayed 11.2% beneath its 52-week peak of $119.98.
Chief Executive Niraj Shah described the second quarter as “another strong quarter of share capture and top line momentum.” U.S. revenue was up 8.7%. Sales for Perigold climbed over 35%. Wayfair Investor Relations
The operating figures indicate the sources of that growth.
| Second-quarter measure | 2026 reading | Year-on-year change |
|---|---|---|
| Net revenue | $3.519 billion | up 7.5% |
| Orders delivered | 10.6 million | increase of 6.0% |
| Average order value | $332 | rises 1.2% |
| Active customers | 21.7 million | gains 3.3% |
| Orders per customer | 1.89 | up 1.6% |
| Revenue per active customer | $596 | increases 4.2% |
The 80% contribution to volume comes from a straightforward comparison of stated growth rates, rather than an accounting breakdown.
Cash generation improved, with non-GAAP free cash flow climbing to $301 million from $230 million. Free cash flow for the half-year surged to $195 million, more than twice the previous figure. Adjusted EBITDA margin advanced to 6.9% from 6.3%.
GAAP figures showed more mixed results. Operating income increased to $104 million from $17 million. However, a $59 million cost related to extinguishing debt led to a net loss of $1 million.
Latest peer data indicate that home-furnishings demand is still inconsistent. Actual outcomes and forecasts are not directly comparable.
| Company | Latest growth indicator | Announced change |
|---|---|---|
| Wayfair | Q2 net revenue | +7.5% |
| Arhaus Inc. (NASDAQ:ARHS) | Q2 net revenue | +7.4% |
| RH NYSE:RH | Revenue view for current quarter | +0.5% to +2.5% |
| RH | Revenue forecast for full year | +4.5% to +8.0% |
Stronger spending is also mostly evident among more affluent buyers. The Wall Street Journal attributed much of Wayfair’s U.S. rebound to higher-income shoppers. Gains at Perigold and a 12.5% uptick in written sales for Arhaus reinforce this interpretation.
Analysts responded positively to the quarter, though their price target estimates remained spread out. On August 5, ten firms lifted their price targets. William Blair’s Phillip Blee commented that Wayfair was showing increased consistency and predictability.
| Benzinga analyst gauge | Reading | Implication at $106.60 |
|---|---|---|
| Strong Buy or Buy | 17 of 29 | 58.6% |
| Hold | 11 of 29 | 37.9% |
| Sell | 1 of 29 | 3.4% |
| Average price target | $109 | +2.3% |
| August 5 target range | $92–$156 | −13.7% to +46.3% |
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U.S. markets reopen for regular trading at 9:30 a.m. EDT on Monday. July’s consumer price data will be released Wednesday, with producer price figures set for Thursday. July retail sales numbers follow on Friday. All three economic reports are slated for release at 8:30 a.m. EDT.
Initial projection: Reuters surveyed economists who anticipate annual headline inflation at 3.4%, with the core CPI prediction at 2.5%. A rise in yields may weigh on discretionary and housing-related stocks.
Risks: International revenue declined by 1.3%, and gross margin reached 30.0%. Interest expense increased 34.5% to $39 million, with debt principal totaling $2.9 billion. Investments in the loyalty program are another factor that may pressure third-quarter gross margin.
Management is forecasting third-quarter revenue to rise by a high-single-digit percentage. Following last week’s rerating, investors are focusing on whether orders can continue to drive performance. That marks the next hurdle.
