NEW YORK, March 4, 2026, 05:32 EST
- Wix plans to bring in as much as $250 million through a private placement, with Durable Capital Partners leading the deal. Closing is set for March 5.
- Revenue climbed 14% in the fourth quarter, reaching $524.3 million. Adjusted profit came in ahead of forecasts, though sales missed expectations.
- Wix is projecting bookings and revenue growth in the mid-teens for 2026, though it’s signaling a slimmer free cash flow margin as the company ramps up investment.
Wix.com Ltd announced plans Wednesday to raise as much as $250 million via a private placement spearheaded by Durable Capital Partners. The company released its fourth-quarter numbers and offered an early 2026 outlook, which puts AI offerings front and center. Wix shares climbed roughly 6% in after-hours action at 5:06 a.m. Eastern.
The equity raise comes as web builders face a shifting landscape. Generative AI tools are cheaper and more accessible than ever. Some investors think that could boost platforms like Wix, others see it making them less essential. Wix, which provides subscriptions and business tools for small businesses and creators, is also signaling bigger outlays ahead as it launches fresh offerings.
Benchmark’s Mark Zgutowicz says investors still need “clearer evidence” that Wix’s micro-business base won’t get left behind by “large language model-native builders and agents.” For Zgutowicz, the chat box isn’t the main hurdle. It’s the backend—the payments, commerce, compliance, SEO, and reliability—that competitors can’t just clone overnight. https://www.investing.com/news/analyst-rat…
Wix posted a GAAP net loss of $40.2 million, or 73 cents per share, for the fourth quarter, the company said in a statement cited by The Associated Press. Adjusted earnings landed at $1.81 per share. Revenue reached $524.3 million, just under the $528 million forecast from six analysts polled by Zacks Investment Research.
Fourth-quarter bookings came in at $534.5 million, up 15%, the company reported. Subscription run-rate, tracked as annual recurring revenue, reached $1.836 billion by the end of the quarter—a 14% increase.
Wix reported free cash flow of $155.6 million for the quarter. In 2025, the company booked $50.6 million in GAAP net income and $1.99 billion in revenue, with free cash flow reaching $573.0 million.
Wix is projecting mid-teens year-over-year growth in both bookings and revenue for 2026. The company put its free cash flow margin—measured as free cash flow over revenue—in the low to mid-20% range, pointing to swings linked to rapid expansion of its newer offerings.
Wix said the private placement comes in units, each set at a 5% discount to where shares closed the previous session. Inside each unit: one ordinary share, paired with a warrant to pick up another 0.25 share, priced at a 25% premium. Those warrants run out in three years.
Wix expects the deal to bring in as much as $250 million in gross proceeds before fees, with Durable accounting for up to $162.5 million of that. The company intends to put the net proceeds toward general corporate purposes. Closing is targeted for March 5, pending the usual conditions.
Just two days back, Wix rolled out a new partnership with OpenAI, unveiling a Wix app for ChatGPT. The move allows users to create Wix Harmony websites by simply chatting. “By adding another powerful entry point to Wix Harmony, we’re making it even easier,” said Shahar Talmi, Wix’s general manager of developer platform. Sanj Bhayro at OpenAI chimed in, calling it a push for “real-world value” within ChatGPT. https://www.globenewswire.com/news-release…
The effort isn’t coming cheap—and it’s raising some questions. In a shareholder update, Wix flagged that higher AI compute costs linked to Base44 demand have been weighing on consolidated margins. Payment volume on the platform also came in softer than hoped, with “macro headwinds” cited as the culprit. On top of that, the private placement and the warrants attached to it bring dilution risks, even as Wix aims to buy back shares at a quicker clip. https://www.marketscreener.com/news/wix-co…
