Sydney, Feb 19, 2026, 18:13 AEDT — The session wrapped up with the market now closed.
- Woolworths ended Thursday slightly higher, up 0.06% at A$31.96.
- The grocer rolled out a Fissler cookware deal, linking it to Everyday Rewards.
- Woolworths’ half-year results drop on Feb. 25, and investors are watching closely.
Woolworths Group Ltd edged up 0.06% to finish at A$31.96 Thursday, with the stock moving in a range from A$31.89 to A$32.22 during the session.
The clock is ticking for the stock. Woolworths will release its fiscal 2026 half-year numbers on Feb. 25—a key update that could shake up views on both sales trends and where profit is headed next.
On Thursday, the retailer rolled out a premium cookware deal with Germany’s Fissler, pushing its value message and promising to send “millions” of products to shoppers. Robert Glenn, who heads collectibles at Woolworths, said the company is “always looking” for new ways to offer more value to customers. Woolworths Group
The company said shoppers can start collecting credits for the offer from March 18 through July 7, just by scanning their Everyday Rewards card in-store or online. Woolworths ambassador Hayden Quinn described the cookware as a “game-changer” for home kitchens. Woolworths Group
The move comes while regulators are still scrutinizing how supermarkets set prices. Just this week, Coles found itself in court as it kicked off its defense against the ACCC’s claims over those “Down Down” deals—the watchdog says the discounts are “illusory.” That case has only intensified focus on how retailers structure promotions. The Guardian
The ACCC has gone after Woolworths too, bringing a case that targets its “Prices Dropped” campaign. The watchdog alleges the retailer misled shoppers about prices on hundreds of products during previous periods. ACCC
When Woolworths reports next week, traders are zeroed in on what the company says about price investment and loyalty efforts—specifically, are those moves translating into higher volumes? Also on the radar: whether management maintains its stance on navigating value versus margins.
Loyalty drives come at a price. Should rivals hike discounts or promo spending outpace sales growth, margins could shrink—and earnings projections might take a hit in short order.
Legal and regulatory clouds still linger over the sector. It’s tough to model potential court penalties, and sometimes a headline alone moves sentiment well before any official decision lands.
Eyes will turn to ASX:WOW this Wednesday, as Woolworths Group drops its half-year results and holds a webcast on Feb. 25. Investors will be hunting for the fresh figures — and pressing the company about its outlook.
