New York, June 9, 2026, 18:03 (EDT)
- Xcel Brands ended the session 10.5% higher at $2.10. Trading activity spiked, with 16.35 million shares changing hands. Average volume is just 18,510.
- Baggallini and Coco Rocha have signed an exclusive licensing deal, Xcel Brands said after the bell.
- Xcel is still in the red. The company booked a $2.5 million net loss for the first quarter, it reported last month.
Xcel Brands shares surged 10.5% to $2.10 Tuesday, as trading volume spiked to almost 880 times normal levels. After the close, Xcel announced a new exclusive Baggallini handbag deal with Coco Rocha, grabbing more investor notice.
Xcel’s small size means timing played a role. The company has a market cap around $12.7 million. Sharp price moves can happen fast if trading activity jumps. Google Finance put volume at 16.35 million shares, way above the 18,510 average.
The new deal directly targets Xcel’s main message to investors: using celebrity brands, licensing and live-shopping channels to move apparel, accessories and other consumer goods. Through licensing, companies can create products based on brand and personality rights, without taking on all the production and distribution themselves.
Xcel said it will kick off the partnership with a capsule line from Rocha, made for “the modern woman,” led by the Super Bagg. According to the company, the line mixes Baggallini’s organizing features with Rocha’s travel-focused style. Xcel Brands, Inc.
Robert W. D’Loren, chairman and CEO at Xcel, said the deal supports the company’s goal of “connecting influential talent” to lifestyle brands. Baggallini’s marketing VP Lydia Feniger called Rocha “an ideal partner.” Rocha said she was looking for a bag that offered both “stylish and functional.” Xcel Brands, Inc.
Benzinga said, using Benzinga Pro numbers, that the shares more than doubled intraday before giving back gains on big volume. The report noted Xcel’s public float is under 4 million shares, which can make large swings more likely.
This wasn’t only about apparel trades. Big fashion and accessories stocks had a mixed-to-strong session. Tapestry added 3.3%, Capri Holdings was up 2.9%. G-III Apparel dropped 2.6%.
Xcel wants investors to look past losses and focus on new influencer brands. Last week, the company said it would launch OFF/DUTY by Coco Rocha, a fashion and accessories line set for QVC in fall 2026. Xcel says the line will take cues from Rocha’s style away from the runway and her heavy travel schedule.
Xcel’s first-quarter numbers looked weak. Revenue fell 14% from last year to $1.1 million, with the company posting a net loss of $2.5 million, almost flat against the $2.8 million loss a year ago. Adjusted EBITDA came in at negative $0.7 million.
The company reported unrestricted cash and cash equivalents of about $0.2 million as of March 31. Long-term debt was $12.6 million. Xcel Brands said it has a common stock purchase agreement that gives it access to as much as $15 million, with timing and amount of share sales up to the company.
Xcel’s Baggallini-Rocha deal might make the story easier for consumers, but there’s still no price or launch date. Any new share sale could dilute holders, leaving them with a smaller piece. The real test is if Tuesday’s trade activity turns into actual orders and cash flow. Another quick micro-cap jump wouldn’t change much.
