New York, May 16, 2026, 18:08 (EDT)
Zeta Global Holdings Corp. traded up on Friday. Shares gained even as most of the market lagged. The marketing-tech firm moved closer to Snowflake-led data standards and heads into an investor conference on Monday.
The stock closed at $17.19, up 3.68%. It hit $17.57 at the session high, then edged down to $17.14 in after-hours trading, MarketWatch reported. The gain came as the SPDR S&P 500 ETF fell 1.24% and the Invesco QQQ ETF dropped 1.55%, both tracking broader U.S. and tech shares.
Markets in New York are closed for the weekend, so investors will have to wait until after Friday’s close to trade again before Zeta’s next event. Zeta’s next appearance is set for the JPM 2026 Global Technology, Media and Communications Conference on May 18. The company said both a live webcast and replay will be posted on its investor-relations site.
Zeta shares closed just a little higher than their May 8 finish at $17.14, despite Friday’s gains. The stock dropped from Monday to Wednesday before picking up again the last two days of the week. StockAnalysis data put Friday’s volume at about 6.9 million shares.
Zeta said it joined Open Semantic Interchange, or OSI, an open-source group started by Snowflake to push for shared data definitions in business software. The aim is to help tools and AI systems use the same metrics, instead of clashing over the meaning of their data.
Christian Monberg, Zeta CTO and head of product, said, “AI is only as effective as the data it can trust.” Snowflake’s analytics product director Josh Klahr said OSI is “the critical step in building that bedrock,” pointing to a shared foundation for data and AI applications. Zeta Global
Zeta lands in a crowded field with this announcement. Salesforce added 3.55% on Friday, The Trade Desk was up 3.63%, while Snowflake jumped 4.46%. Zeta’s move fits into a mix of company-specific action and broader demand for marketing, data, and AI infrastructure stocks.
Zeta’s momentum comes from its late-April earnings. First-quarter revenue jumped 50% to $396 million, topping the midpoint of its own forecast by $26 million. The company also raised its full-year 2026 revenue guidance to $1.785 billion at the midpoint, a $30 million increase over its prior outlook.
Zeta CEO David A. Steinberg said the company is “winning in this environment” after the latest quarter. CFO Chris Greiner said it was the company’s “nineteen consecutive beat-and-raise quarters.” That’s when results top expectations and the company lifts its forecast. Business Wire
Most analysts are still positive, but expectations have climbed. RBC Capital bumped its Zeta price target to $29 from $27 and kept an Outperform rating on May 1. Needham’s Scott Berg stuck with his Buy call and a $25 target, also on May 1, market data show.
But there’s a catch. Zeta posted a GAAP net loss of $13.2 million for the first quarter. The company’s risk comments called out macro headwinds, tariffs, trade policy moves, customer churn, data rules, security problems and generative-AI developments. If those drag on enterprise buying or make data harder to share, the Snowflake partnership might not produce revenue right away.
JPM management’s updates on OSI, Athena adoption, and 2026 guidance are likely in focus for investors in the coming week. The stock is trading far under its 52-week high of $24.90. Friday’s bounce helped but didn’t clear the board.
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