Zeta Global Stock Pops Before the Bell as AI-Marketing Trade Gets Another Look
Zeta Global Holdings Corp. shares were quoted higher before the bell on Monday, extending a sharp Friday move as investors returned to one of the smaller listed names in AI-linked marketing software. Google Finance showed Zeta at $24.13 in premarket trading, up 5.42%, after closing May 29 at $22.89, a 13.43% gain on the day. The timing matters. The regular New York Stock Exchange session was scheduled for 9:30 a.m. to 4 p.m. EDT on Monday, so the early quote came in premarket trading, the thinner before-hours session that often gives the first read on demand before full market liquidity arrives.