NEW YORK, December 29, 2025, 04:06 ET — Premarket
- Zeta Global shares eased about 1% in U.S. premarket trading after a sharp jump in the prior session.
- Market watchers pointed to options positioning and thin year-end liquidity as possible drivers of the late-week move.
- Investors are watching upcoming January appearances at CES and the next earnings update window.
Zeta Global Holdings Corp shares were down 0.97% at $20.50 in premarket trading on Monday, after ending Friday at $20.70.
The pullback matters because the stock’s late-week surge pushed it back above the $20 level into year-end, a period when trading can become jumpy as liquidity thins and derivatives roll off.
With the regular session still ahead, traders are weighing whether the move was a one-off squeeze or the start of more sustained buying.
On Friday, Zeta gained 8.32% to close at $20.70, after swinging between $18.86 and $20.71 and trading about 10.19 million shares, according to market data.
Market-watcher Trefis said the jump looked disconnected from fresh corporate news and flagged options expiry as a potential accelerant.
A “gamma squeeze” refers to a dynamic where heavy options activity can prompt dealers to buy shares to hedge, sometimes amplifying a stock’s move in either direction. Trefis
Zeta operates an omnichannel, data-driven marketing platform that helps companies target and engage consumers across channels such as email, social media, the web and connected TV, according to its Reuters company profile.
The company’s market value was about $5.09 billion, and the stock has traded between $10.69 and $26.60 over the past 52 weeks, Google Finance data showed.
The most recent fundamental updates have been in prior weeks. Zeta said in late November it increased its 2025 and 2026 guidance after completing its acquisition of Marigold’s enterprise software business.
In a December 3 update, the company said platform usage during the holiday shopping weekend rose 153% year over year and AI agent activity increased 25 times from a year earlier.
Investors also have a near-term calendar marker in early January. Zeta said it will appear at CES 2026, including a Jan. 6 fireside chat featuring CEO David A. Steinberg tied to “Athena by Zeta,” its enterprise marketing agent. Zeta Global
“Athena sits at the center of that transformation,” Steinberg said in the CES announcement. Zeta Global
Technically, traders will watch whether the stock can reclaim Friday’s intraday high near $20.71 once regular trading begins, or whether it slips back toward the prior close zone.
Zeta has not confirmed its next earnings publication date, but MarketBeat lists an estimated Feb. 24 timing based on past reporting patterns.
