Global Smartphone Market Share in 2025: Who Leads, Who Lags, and What Comes Next
Global smartphone shipments rose 6.4% in 2024 to 1.24 billion units, ending two years of decline, according to IDC. In Q3 2025, Samsung led with about 61 million units shipped, just ahead of Apple’s 59 million. IDC forecasts Apple will overtake Samsung for full-year shipments in 2025, a first in 14 years. Emerging markets and demand for AI and foldable phones are driving growth.