Coupang stock set for spotlight after $1.18 billion data-leak voucher plan

Coupang stock set for spotlight after $1.18 billion data-leak voucher plan

NEW YORK, December 29, 2025, 02:59 ET — Market closed.

  • Coupang said it will provide 1.69 trillion won ($1.18 billion) in vouchers to holders of 33.7 million accounts after a data leak. 1
  • The New York-listed shares last closed on Friday at $24.27, up 6.45%. 2
  • South Korea’s parliament is set to hold two days of hearings starting Tuesday, after founder Kim Bom said he will not attend. 1

Coupang Inc said it will hand out vouchers worth 1.69 trillion won ($1.18 billion) to holders of 33.7 million accounts after a data leak, putting the New York-listed stock in focus ahead of U.S. trading later on Monday. 1

The shares last closed on Friday at $24.27, up 6.45%, and have swung sharply in recent sessions as investors weighed the fallout from the breach. 2

The compensation package matters now because it puts a price tag on the incident at a time when South Korean lawmakers are stepping up scrutiny and demanding accountability from one of the country’s biggest consumer-facing online platforms. 1

Investors are also tracking whether the political backlash and customer reaction translate into further costs, tighter oversight or changes in how the company manages customer data in its core market. 1

Coupang said customers will receive 50,000 won each in company vouchers — essentially store credits that can be used only on Coupang’s own services and platforms. 1

The announcement came a day after founder and U.S.-based chairman Kim Bom issued his first public apology for the breach. Kim said he “sincerely apologises” for the incident and pledged investments and reforms to prevent future breaches. 3

Coupang said the breach was first revealed in November. Kim said data from about 3,000 of Coupang’s roughly 33 million customers had been saved on a suspect’s personal computer and was not transferred or sold to any third party. 3

Coupang said the voucher plan comes as Kim has declined to attend parliamentary hearings scheduled for Tuesday and Wednesday, citing prior commitments. 1

Criticism has mounted over the decision to compensate customers with vouchers restricted to Coupang’s platforms, with lawmakers and consumer groups arguing the plan looks more like a push to drive spending than restitution. 1

Coupang declined further comment when asked about the public criticism of its compensation plan, a Reuters report said. 1

The stock’s last close followed a volatile session on Friday, when it traded between $24.25 and $25.38 and changed hands at heavy volume. 2

Before the next session, traders will be watching for any early market reaction to the compensation plan and for signs the issue is spilling into broader regulatory or consumer pressure. 1

South Korea’s parliament plans two days of hearings starting Tuesday (Dec. 30), with another hearing on Wednesday (Dec. 31), and Kim’s absence has become a flashpoint in the political response. 1

Technically, traders often treat Friday’s intraday low near $24.25 as a near-term support level and the $25.38 high as a resistance area when the stock reopens. 2

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