NEW YORK, December 29, 2025, 02:59 ET — Market closed.
- Coupang said it will provide 1.69 trillion won ($1.18 billion) in vouchers to holders of 33.7 million accounts after a data leak.
- The New York-listed shares last closed on Friday at $24.27, up 6.45%.
- South Korea’s parliament is set to hold two days of hearings starting Tuesday, after founder Kim Bom said he will not attend.
Coupang Inc said it will hand out vouchers worth 1.69 trillion won ($1.18 billion) to holders of 33.7 million accounts after a data leak, putting the New York-listed stock in focus ahead of U.S. trading later on Monday.
The shares last closed on Friday at $24.27, up 6.45%, and have swung sharply in recent sessions as investors weighed the fallout from the breach.
The compensation package matters now because it puts a price tag on the incident at a time when South Korean lawmakers are stepping up scrutiny and demanding accountability from one of the country’s biggest consumer-facing online platforms.
Investors are also tracking whether the political backlash and customer reaction translate into further costs, tighter oversight or changes in how the company manages customer data in its core market.
Coupang said customers will receive 50,000 won each in company vouchers — essentially store credits that can be used only on Coupang’s own services and platforms.
The announcement came a day after founder and U.S.-based chairman Kim Bom issued his first public apology for the breach. Kim said he “sincerely apologises” for the incident and pledged investments and reforms to prevent future breaches. Reuters
Coupang said the breach was first revealed in November. Kim said data from about 3,000 of Coupang’s roughly 33 million customers had been saved on a suspect’s personal computer and was not transferred or sold to any third party.
Coupang said the voucher plan comes as Kim has declined to attend parliamentary hearings scheduled for Tuesday and Wednesday, citing prior commitments.
Criticism has mounted over the decision to compensate customers with vouchers restricted to Coupang’s platforms, with lawmakers and consumer groups arguing the plan looks more like a push to drive spending than restitution.
Coupang declined further comment when asked about the public criticism of its compensation plan, a Reuters report said.
The stock’s last close followed a volatile session on Friday, when it traded between $24.25 and $25.38 and changed hands at heavy volume.
Before the next session, traders will be watching for any early market reaction to the compensation plan and for signs the issue is spilling into broader regulatory or consumer pressure.
South Korea’s parliament plans two days of hearings starting Tuesday (Dec. 30), with another hearing on Wednesday (Dec. 31), and Kim’s absence has become a flashpoint in the political response.
Technically, traders often treat Friday’s intraday low near $24.25 as a near-term support level and the $25.38 high as a resistance area when the stock reopens.
