NEW YORK, December 29, 2025, 03:05 ET
- Musgrave cut prices on SuperValu and Centra own-brand butter by up to 15% from Sunday.
- The 454g pack fell to €3.39 from €3.99, with 227g packs down to €2.09 from €2.39.
- Lidl matched the new pricing on its Dairy Manor butter range.
Musgrave Group said on Sunday it cut prices on own-brand Irish creamery butter at its SuperValu supermarkets and Centra convenience stores by as much as 15%.
The reductions land as Irish grocery bills remain under scrutiny after a year in which staple food costs stayed elevated for many households.
Ireland’s Central Statistics Office said the average cost of a one-pound (454g) block of butter rose 55 cents in the 12 months to November 2025, to €4.88, TheJournal.ie reported.
Under Musgrave’s changes, all SuperValu and Centra 454g own-brand butter products now sell for €3.39, down from €3.99.
The 227g packs fell to €2.09 from €2.39, the company said.
Musgrave said the cuts cover salted and unsalted options and amount to savings of up to €0.60 per pack across the range.
Lidl confirmed it also reduced prices on its Dairy Manor own-brand butter, cutting the 454g pack to €3.39 and the 227g pack to €2.09.
Rival chains Dunnes Stores and Tesco were still pricing 454g own-brand butter at €3.99, with 227g packs at €2.39, The Irish Times reported.
Musgrave said the move was aimed at easing pressure on household budgets and that it is investing in its own-brand range.
Own-brand, sometimes called private-label, products are sold under a retailer’s name rather than a national brand and typically compete on price.
Price comparison site Switcher.ie said a typical family of four spent €1,792 over Christmas 2025, up €67.90 from last year, while the average Christmas food shop rose 13% to €96.20.
“Food remains one of the biggest festive costs, and one of the areas where prices have risen most sharply,” said Eoin Clarke, Switcher.ie’s commercial director. The Irish Times
Worldpanel put Ireland’s grocery inflation at 6% and said Christmas dinner for a family of four cost €32.28, up almost €1 from a year earlier, TheJournal.ie reported.
Musgrave previously cut prices on its own-brand milk range in October, following similar moves by other retailers, TheJournal.ie reported.
