New York, January 6, 2026, 13:33 ET — Regular session
Shares of Gold.com Inc were up about 3.4% on Tuesday as the gold price pushed closer to a late-December peak, lifting sentiment across bullion-linked names. The stock, which trades on the New York Stock Exchange under ticker GOLD, was last up $1.25 at $37.58.
Spot gold, a benchmark for immediate delivery, was up 0.9% at $4,488.10 an ounce by late morning after rising nearly 3% a day earlier. Investors bought havens after the U.S. capture of Venezuela’s President Nicolas Maduro, while traders priced in two Federal Reserve rate cuts this year, according to LSEG data. “Precious metals traders see more risk on the horizon than stock and bond traders do,” said Jim Wyckoff, a senior analyst at Kitco Metals. 1
Gold.com said on Monday it closed its acquisition of Monex Deposit Company on Jan. 2 and bought an additional 24.5% stake in U.K.-based Atkinsons Bullion & Coins, taking its ownership to 49.5%. Chief Executive Greg Roberts said the company had begun integrating teams and platforms, while Monex CEO Michael Carabini said the firms were moving into the integration phase while maintaining customer continuity. Gold.com said Monex generated $835 million in revenue in 2024 and held $630 million in assets under custody — metals held in storage for clients — as of Sept. 30. 2
Morgan Stanley said in a note dated Jan. 5 it expects gold to reach $4,800 an ounce by the fourth quarter of 2026, pointing to falling rates, Federal Reserve leadership changes and buying by central banks and funds. The bank said Venezuela’s upheaval could draw additional safe-haven flows, but it did not cite the episode as a driver of its forecast. 3
The day’s move in bullion was echoed in other gold-related plays. Newmont was up about 5.4% and Agnico Eagle gained roughly 2.3%, while the SPDR Gold Shares ETF and iShares Gold Trust were each up about 1%.
Gold.com, formerly A-Mark Precious Metals, began trading on the NYSE under the symbol GOLD on Dec. 2 after moving its listing from Nasdaq. The company has said it is developing a co-branded credit card tied to its bullion retailer JM Bullion and plans to ring the NYSE opening bell on Jan. 27. 4
But the rally rests on fast-moving geopolitics and rate expectations that can reverse quickly. A stronger-than-expected U.S. jobs report could push Treasury yields and the dollar higher, weighing on gold — which pays no interest — and dulling appetite for stocks tied to bullion demand.
Traders now look to the U.S. payrolls report due on Friday, Jan. 9, for fresh direction on Fed policy expectations.
