New York, January 7, 2026, 10:36 EST — Regular session
Snap Inc (SNAP) shares rose 0.8% to $8.86 in morning trade on Wednesday, hovering just under $9. The stock has traded between $8.75 and $8.975, with about 8.4 million shares changing hands.
The Snapchat owner’s stock has climbed for two straight sessions, closing up 1.48% on Monday and jumping 6.55% on Tuesday to $8.79. Tuesday’s volume hit 49 million shares, above its 50-day average of 44.3 million, though the stock remains about 34% below its 52-week high of $13.28. 1
Wall Street’s main indexes opened little changed on Wednesday after an AI-driven rally in the prior session, with investors waiting for more labor-market clues. 2
ADP’s National Employment Report, a gauge of private hiring, showed private payrolls rose by 41,000 in December, short of economists’ forecast for a 47,000 increase. “jobs were gained in December, but at a relatively slow pace,” said Carl Weinberg, chief economist at High Frequency Economics, with markets now looking to the government’s broader jobs report due on Friday, Jan. 9. 3
A separate survey pointed to firmer demand in the service side of the economy. The Institute for Supply Management said its services PMI — a poll-based gauge where readings above 50 signal expansion — rose to 54.4 in December from 52.6 in November, beating forecasts for 52.3. 4
Other online ad names were mixed. Meta Platforms fell about 2.0%, while Alphabet rose about 1.7% and Pinterest slipped about 1.0%.
Snap makes most of its money from ads, and that can move with shifts in growth and rate expectations. Traders were also watching whether the stock could push cleanly through $9 after spending much of the past year well below its 52-week peak.
But legal risk still hangs over the sector. A U.S. appeals court appeared skeptical on Tuesday of a bid by Meta and other firms including Snap to cut off more than 2,200 lawsuits alleging platforms were designed to be addictive for young users, a fight that hinges in part on Section 230 — a U.S. law that can shield online platforms from liability tied to user content. 5
