New York, Jan 16, 2026, 13:05 EST — Regular session
- BMNR shares were up slightly in early afternoon trade after BitMine disclosed a $200 million investment in MrBeast’s Beast Industries
- B. Riley reiterated a Buy rating and kept a $47 price target
- Traders are watching the share-authorization vote fallout and the expected deal close next week
NYSE American-listed BitMine Immersion Technologies shares rose 0.2% to $30.93 by 1 p.m. EST on Friday, as investors digested the company’s $200 million investment in MrBeast’s Beast Industries and a fresh bullish analyst take.
BitMine has morphed into an “Ethereum treasury” trade — shorthand for a listed firm that holds ether, the token used on the Ethereum blockchain, on its balance sheet.
That setup can make the stock behave like a proxy for crypto prices, with outsized swings when the company signals how it will deploy capital or raise it.
BitMine said on Thursday it will make a $200 million equity investment in Beast Industries and expects the deal to close on or about Jan. 19. Chairman Thomas “Tom” Lee called MrBeast “the leading content creator of our generation,” and Beast Industries CEO Jeff Housenbold said the funding backs a financial-services push that aims to weave in DeFi, short for decentralized finance.
In the same announcement, BitMine said it is committed to ether as its primary reserve asset and plans to lean on “staking” — locking up tokens to help validate blockchain transactions — and DeFi tools to generate returns. It also said it plans to launch its Made-in-America Validator Network, or MAVAN, in the first quarter. 1
B. Riley analyst Fedor Shabalin reiterated a Buy rating and a $47 price target, saying the Beast deal adds “non-crypto optionality” to the treasury strategy and could create “marketing access to MrBeast’s 450M+ audience,” while opening monetization paths for BitMine’s staking infrastructure. 2
Still, the share count is what many holders are stuck on. BitMine has been pressing shareholders to approve an amendment to increase authorized shares to 50 billion from 500 million — the cap on how many shares it can issue — saying it wants flexibility for capital raises, deals and stock splits; a filing this week also showed the company circulated a video urging votes ahead of the Jan. 14 deadline. 3
Crypto prices were softer on Friday, with ether down about 0.5% and bitcoin off roughly 1.5%, a familiar headwind for crypto-linked equities.
But the Beast Industries investment is not closed yet, and the company is stepping deeper into an area where regulators have been wary of consumer-facing DeFi products. A renewed slide in crypto prices — or a bigger-than-feared share sale — could also snap the stock’s tone quickly.
Traders next look for any follow-up SEC filing from the annual meeting and for confirmation that the Beast Industries deal closes around Jan. 19, as planned.
