NEW YORK, Jan 18, 2026, 05:06 AM EST — Market closed
- Following Friday’s close, two shareholder trusts revealed they intend to offload around 959,000 shares of Zeta Global
- Zeta stock fell 6.1% on Friday, closing at $20.26
- U.S. markets will be closed Monday in observance of Martin Luther King Jr. Day; trading picks back up Tuesday
Late Friday, two shareholder trusts in Zeta Global Holdings Corp filed notices to offload a total of 959,245 Class A shares, valued at roughly $20.2 million, with Jan. 21 marked as the anticipated sale date, per U.S. securities filings. Zeta’s stock slipped 6.1% on Friday’s session, closing at $20.26. 1
Markets wrapped up a choppy week ahead of the long weekend, with U.S. stock exchanges closed Monday for Martin Luther King Jr. Day. Major indexes finished Friday almost unchanged but all three recorded weekly declines as the fourth-quarter earnings season got underway. 2
Zeta investors pay close attention because potential supply can limit rallies, even without any “new” developments in the business. The pause through Tuesday lets traders mull over those filings and figure out their implications.
A Form 144 is a notification submitted to the SEC when an investor intends to sell restricted or “control” securities under Rule 144. While it signals potential selling, it doesn’t confirm any shares have changed hands—plans may shift before any transaction actually occurs.
Zeta grabbed attention this month by revealing a partnership with OpenAI focused on “Athena,” an AI agent designed for marketing teams. OpenAI Chief Commercial Officer Giancarlo ‘GC’ Lionetti described the move as proof that “advanced AI moves beyond insight and into action,” according to a company statement. 3
Zeta’s deal throws it into a packed marketing software arena dominated by giants like Salesforce and Adobe, Barron’s noted. KeyBanc analyst Jackson Ader described the OpenAI partnership as a “key differentiator,” according to the report. 4
The immediate concern isn’t product roadmaps—it’s the mechanics behind the scenes. When big holders begin unloading shares, the market needs to take the hit, which can get messy, especially with momentum already shaky.
Here’s the catch: these notices don’t automatically lead to sales. If no selling follows, that “overhang” can disappear just as fast as it showed up — leaving a battered chart able to rebound on the slightest hint of good news.
