PepsiCo faces 4% beverage volume decline as Mountain Dew Trolli launch rolls out

PepsiCo faces 4% beverage volume decline as Mountain Dew Trolli launch rolls out

PURCHASE, New York, August 24, 2026, 19:24 EDT — PepsiCo (PEP.O) introduced its new Mountain Dew Trolli variant, coming as the company contends with a 4% drop in beverage volume.

  • PepsiCo’s stock ended the session up 0.83% at $144.67, and traded at $144.95 after hours.
  • North American beverage revenues increased by 7% in the second quarter, while unit volume declined 4%.
  • The Mango Pineapple Punch will be available at U.S. retail locations, Pizza Hut, and Walmart.com until October.
  • Of eighteen analysts, six rate Buy and twelve assign Hold, with the average target at $158.06.

PepsiCo, Inc. introduced Mountain Dew x Trolli Mango Pineapple Punch across the country on Monday. This limited edition offering will gauge if an innovative flavor can help offset ongoing declines in beverage volume.

Stock chart for NASDAQ:PEP

The investor concern relates to the combination of results rather than originality. PepsiCo Beverages North America posted a 7% rise in revenue last quarter, with unit volume down 4%. Volume of carbonated soft drinks dropped 3%.

The gap indicates that pricing and acquisitions continued to drive reported growth. A strong Mountain Dew extension would boost volume without depending on price increases. PepsiCo does not reveal Mountain Dew or specific product revenue figures.

PBNA measureQ2 2026Q2 2025Change
Net revenue$7.243 billion$6.796 billion6.6% higher reported
Total unit volumedown 4%
Carbonated soft-drink volumedown 3%
Non-carbonated beverage volumedown 4%
Source: PepsiCo second-quarter Form 10-Q.

The soda blends flavors of mango, pineapple, and strawberry. Both standard and zero-sugar versions are on shelves at U.S. retailers until October. Regular 20-ounce bottles are also sold at select Pizza Hut outlets.

A Walmart.com exclusive kit includes both varieties of soda along with Trolli Spicy Crawlers. By launching across three channels, PepsiCo can quickly gauge consumer interest in grocery, restaurant and online segments. This approach also lessens dependence on any single retail channel.

Mountain Dew’s collaboration with Trolli last year demonstrated strong consumer enthusiasm, according to Michael Smith, vice-president of marketing for the brand. PepsiCo described the Cherry Lemon flavour released last year as among the fastest-selling products in Mountain Dew’s lineup.

The stock finished trading at $144.67, an increase of 0.83%, before moving to $144.95 at 19:19 EDT. A total of 6.00 million shares exchanged hands, less than the average of 7.22 million. Shares are still 15.6% under their 52-week peak.

CompanyAugust 24 moveInvestor read-through
PepsiCo +0.83%New product and steady consumer appetite
The Coca-Cola Co. +0.98%Beverage sector standard
Keurig Dr Pepper Inc. +1.47%Regional refreshment competitor
Monster Beverage Corp. +2.36%Faster-growing segment in energy drinks
Closing moves on August 24, 2026. Sources: Google Finance; MarketWatch peer data.

Analysts stay wary. The consensus target suggests a potential 9.3% gain from Monday’s closing price. All 18 analysts tracked maintain ratings at Hold or higher, with none assigning a Sell rating to the shares.

Analyst or consensusRecommendationPrice targetDate
Piper SandlerBuy$176Aug. 21
Goldman SachsBuy$180July 9
BarclaysHold$142July 21
Wells FargoHold$140July 10
18-analyst consensus6 Buy, 12 Hold$158.06 averageAug. 24 snapshot
Source: Google Finance analyst recommendations.

PepsiCo forecasts organic revenue growth of between 2% and 4% this year. Executives have indicated that results are likely to come in toward the upper end of that band in the year’s second half. The Trolli launch is scheduled for that same timeframe.

The company’s indicated yield of 4.09% offers a cushion for investors during the wait. This year, PepsiCo increased its annualized dividend by 4% to $5.92, continuing its streak with a 54th straight annual hike.

Risks: The flavor’s limited duration, with no disclosed product-specific sales. High initial interest may not lead to sustained buying. Persistent declines in carbonated-drink volumes could offset gains from a single successful release.

PepsiCo Mountain Dew x Trolli Investor Dashboard
PepsiCo • NASDAQ: PEP • Company dashboard

Mountain Dew x Trolli tests the volume gap

North American beverage sales rose, yet fewer units moved. The limited tropical launch gives PepsiCo a short, multi-channel test of whether innovation can rebuild volume.

Market data: August 24, 2026, 19:19 EDT (August 25, 2026, 01:19 CEST). U.S. after-hours session.
Regular close
$144.67
▲ 0.83%
Aug. 24, 16:00 EDT
After hours
$144.95
▲ 0.20%
Aug. 24, 19:19 EDT
Market value
$197.46B
1.36B shares outstanding
Volume
6.00M
83.1% of 7.22M average

PBNA: sales up, units down

Q2 2026
+6.6%Revenue −4%Unit volume −3%CSD volume −4%Non-CSD

Revenue reached $7.243 billion from $6.796 billion. The launch matters only if trial sales help narrow the unit decline.

August 24 beverage peer moves

PEP
+0.83%
KO
+0.98%
KDP
+1.47%
MNST
+2.36%
S&P 500
−0.28%

PEP beat the index but lagged three listed beverage peers.

Analyst map

$158.06
Average 12-month target • +9.3%
6 Buy12 Hold0 Sell
Close $144.67 Average $158.06 Low $140High $183

Valuation and defense

P/E ratio18.98×
Dividend yield4.09%
Beta0.35
52-week range$133.73–$171.48
Below 52-week high15.6%

The dividend cushions execution risk, but the stock still needs volume proof.

Launch path: three channels, one short test

August 24Regular and zero-sugar bottles and cans reach U.S. retailers.
Launch windowRegular 20-ounce bottles appear at participating Pizza Hut stores.
Through OctoberWalmart.com kit combines both drinks with Trolli Spicy Crawlers, while supplies last.

What could move the shares

SignalWhy it matters
Repeat purchasesSeparates durable demand from launch-week trial.
Zero-sugar mixCould lift relevance without leaning on full-sugar volume.
PBNA unitsNext quarter must show whether the 4% decline moderates.
Organic salesManagement targets 2%–4% growth for 2026.

Risk panel

PepsiCo does not publish Mountain Dew or SKU-level revenue. The launch is temporary. Fast trial can fade before repeat demand appears, while category volume remains weak.

Conclusion: useful demand experiment, not a standalone earnings forecast.

Iwona Majkowska

Iwona Majkowska is a financial markets journalist at TS2.tech. She covers stocks, artificial intelligence and technology, with a focus on the stories moving U.S. and global markets. Before turning to financial journalism, she worked in equity research and financial analysis. She is a graduate of the Warsaw School of Economics. Follow Iwona Majkowska on Google News.

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