CUPERTINO, California, September 1, 2026, 04:34 EDT
- Apple was last quoted at $316.11 at 04:33:42 EDT, falling 0.23% from its previous close on Monday.
- Apple will hold its event on September 9 at 10:00 PDT, but has not specified which products will be announced.
- iPhone sales for the June quarter totaled $54.25 billion, up 22%, accounting for 49.6% of revenue.
Shares of Apple Inc. NASDAQ:AAPL eased 0.23% ahead of Tuesday’s opening bell as investors assess prospects for an iPhone 18 Pro Max alongside the company’s strong revenue foundation.
The situation is unusually straightforward. Apple’s most recent iPhone growth was powered by its Pro models, the company said in its quarterly filing.
Apple has announced a special event for September 9 at 10:00 PDT. The company did not specify which products will be introduced. According to Reuters, Apple is anticipated to reveal its latest iPhone lineup and may also debut a foldable device Reuters report.
Analysts anticipate the launch of an iPhone 18 Pro and Pro Max. According to MacRumors, prices may increase by up to $300, and the regular model could be delayed until spring. However, these specifics have not been verified MacRumors.
Apple premarket price
U.S. dollars per share; premarket trades shown at five-minute intervals
The stock finished Monday at $316.85, slipping 0.89%. By 04:33:42 EDT on Tuesday, it was at $316.11 market data.
Apple’s June-quarter revenue mix
Total net sales: $109.42 billion; quarter ended June 27, 2026
iPhone revenue for the June quarter climbed 22% to $54.25 billion. Overall sales advanced 16% to $109.42 billion. Gross margin stood at 50.1%, which factored in about two percentage points from tariff refunds Apple results.
At the time, Chief Executive Tim Cook described it as Apple’s “strongest June quarter ever.” According to the filing, increased sales of the Pro models boosted iPhone growth.
Premium mix has become the key measure for investors. A shift of 1% from the latest iPhone baseline represents around $543 million in revenue per quarter.
Illustrative iPhone revenue sensitivity
Applied to the latest quarterly iPhone revenue base of $54.252 billion
The sensitivity cuts both ways. Raising the Pro Max price has the potential to boost average selling prices, while delays in mass-market models may also lead to a decrease in units sold.
John Ternus took over as chief executive on Tuesday, succeeding Cook. The September event marks his initial major product challenge in the position Apple announcement.
Risks: Apple has yet to announce the iPhone 18 series or its pricing. Revenue impact could be influenced by fluctuations in demand, tariffs, component expenses and launch schedule.
The upcoming catalyst is scheduled for September 9. Investors are set to monitor pricing, availability, and if Apple chooses to expand or reduce its fall product range Apple event notice.
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