New York, January 10, 2026, 18:05 EST — Market closed
- AFRM ended Friday up roughly 0.2%, closing at $81.80, with the $80 level continuing to serve as a key near-term pivot.
- After Friday’s jobs report, rate expectations are once again in the spotlight; U.S. CPI data is set for release Tuesday
- Upcoming events to watch: the Fed’s Jan. 27-28 meeting and Affirm’s earnings report, due early February
Shares of Affirm Holdings Inc (AFRM.O) edged up 0.2% to close Friday at $81.80, after moving between $79.83 and $82.99 during the session. The buy now, pay later lender remains roughly 18% below its 52-week peak of $100. MarketWatch
The rate story is back in focus for Affirm and other consumer-credit stocks. The Labor Department reported payrolls climbed by 50,000 in December, while the unemployment rate dipped to 4.4%. This mix has left investors uncertain about the next interest rate move. “The market is going to be looking forward to what’s going to happen with interest rates and earnings,” said Adam Sarhan, CEO of 50 Park Investments. Reuters
Tuesday’s consumer price index report for December is now the key macro data to watch. The Bureau of Labor Statistics plans to release the CPI at 8:30 a.m. ET on Jan. 13. Bureau of Labor Statistics
U.S. stocks closed the week on a strong note Friday, hitting new highs as the S&P 500 gained 0.65% and the Nasdaq composite rose 0.82%, Reuters reported. Reuters
TD Cowen analyst Moshe Orenbuch cut his price target on Affirm to $110 from $115 but held onto a Buy rating, TheFly reports. TipRanks
The Fed has its next policy meeting slated for Jan. 27-28, a key date for rate-sensitive growth stocks that tend to react sharply to rising yields. Federal Reserve
Affirm’s upcoming earnings report is slated for about Feb. 5, per Investing.com. Investing.com
Investors are focused on gross merchandise volume — the total dollar value of purchases processed via Affirm’s platform — and any shifts in credit performance. Funding costs and the balance of promotional zero-interest offers also matter, as they can push margins up or down.
Affirm operates in a packed payments space, going head-to-head with Block’s Afterpay and PayPal’s installment options. Its stock tends to move more on shifts in fintech sentiment than on specific company developments.
The setup works both ways. If inflation ticks up and drives yields higher, or if consumer delinquencies rise, the stock could lose gains fast.
AFRM’s next major catalyst arrives with the U.S. CPI report, set for Jan. 13 at 8:30 a.m. ET.
